Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

100% Pure New Zealand Pine - Launch Release

PRESS STATEMENT

By the President of the
New Zealand Timber Industry Federation
John Hawkins


LAUNCH OF MAJOR INITIATIVE TO SECURE
NEW EXPORT MARKETS FOR TIMBER


100% Pure New Zealand Pine



“Leading timber exporters have formed a consortium to develop new export markets using a new brand – 100% Pure New Zealand Pine.

“The consortium will work in a joint venture with New Zealand Trade and Enterprise to develop a European market for New Zealand wood products.

“The brand was launched today at the Timber Federation’s Annual Conference in Nelson attended by over 200 exporters and major overseas customers.

“The initial focus will be furniture and joinery markets in Europe and will leverage off work already undertaken by New Zealand Trade and Enterprise and existing experience in that market by consortium members.

“The Federation will provide a management team led by an individual who pioneered the development of the $450 million US market.

“Members of the consortium will be expected to aggregate their production with a single selling price for combined shipments and comply with the stringent 100% quality standards set down for the brand.

“This will replicate the experience of co-operation achieved in other Federation ventures such as the fortnightly charter shipping service to the US and also its Lifestyle Lumber project in the UK.

“Its quality assurance brands (the WOODmark® and NZDri used so successfully in the US Market) will also be made available together with the logistical support of the Federation’s London Office.

“The 100% Pure New Zealand Pine brand features some imaginative promotional ideas which link through a live show not only with New Zealand’s wonderful natural qualities but also other successful New Zealand icons all revolving around the theme wwwww – wood, wool, whiteware, weta and wine!

“The brand may also be used to support some other exciting new products which will also be delivered on a consortium basis in the domestic market.

“100% Pure New Zealand Pine is the timber industry’s answer to the challenge of improving investment returns on New Zealand’s very substantial timber harvest.


100% Pure NZ Pine Logo

100% Pure New Zealand Pine

The 100% Pure New Zealand Pine logo contains the ideals of confidence, as depicted by the New Zealand Robin, and quality, as represented in the grand “Q” formed by the outer circle intersected by the bird’s tail. The Maori motif as applied to the additional configuration is protector over the timber from New Zealand in the gardens of Europe.

Symbolic of the unfurled protector of our 100% Pure New Zealand Pine logo Robin is Tane, a mythical, supernatural genius. New Zealand Maori folk respect him as a most divine Atua or God. There are other Atuas of equal importance but there is only one God who is greater – the Great Io, creator or originator of the stars, the Supreme Being. Tane’s role alters a little from one tribe to another and his name changes with each variation. There are about 40 variations but every one of them identifies Tane with an aspect of life. It may be a connection with the clouds as in Tane-i-te-kapua; it may be a connection with the clouds as in Tane-te-wananga and Tane-te-hiringa; and then there is Tane-te-waiora busily representing life, prosperity, welfare and sunlight.

One Tane of particular interest to our 100% Pure New Zealand Pine Robin is Tane-mahuta, Lord of the forests, parent of the trees who made forests fertile and enabled trees to reproduce.

The other identity of greatest significance is Tane-mataahi who is responsible for the origin of the birds which were nourished by the berries produced by the trees.

Ngâ Ringa – the hands

Te Mauri – the essence of unseen
life force


Te Whatu – the eye

Pô ngâ – the breath of
Te Koopu – the stomach
life – the nostrils

Mângae – the mouth
Waewae – the feet



© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:

Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>

ALSO:

Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>

ALSO:

Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>

ALSO:


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>

ALSO:

Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>

ALSO: