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Sept Quarter Television Advertising revenue up 14%


Sept Quarter Television Advertising revenue up 14%

Television advertising revenue increased by 14 per cent ($19.5 million) to $160.2 million for the three months to 30 September 2003 compared to $140.7 million for the same period in 2002. This latest quarter takes the total increase for the first nine months of calendar 2003 to $51.4 million (also 14 percent). In that period in 2003, television earned $415.7 million compared to $364.3 million for the same nine-month period in 2002.

The NZTBC's Executive Director, Bruce Wallace said, "Continuing double digit growth in revenues is encouraging and shows excellent support from advertisers for the television medium. Strong category growth occurred in retail, cosmetics, automobiles, investment and banking and retail and telecommunications." He said this reflected both the highly competitive economy and the level of consumer demand.

Wallace reported that television companies were forecasting ongoing double-digit growth for the rest of the year with few signs of any economic slowdown. He said that the growth reflected highly competitive new season television schedules with strong programming across all channels. Viewing levels were stable at an average of 145 minutes per day for all people over the age of five years.

The NZTBC is made up of the four companies operating national broadcast television channels. They are CanWest New Zealand, Prime Television New Zealand, Sky Network Television and Television New Zealand.

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