Charlie’s Sponsors Holmes
Charlie’s Sponsors Holmes
Two of New Zealand’s best-known brands are teaming up together.
New Zealand juice company, Charlie’s, founded by former All Black Marc Ellis has secured a fourteen month sponsorship deal of the Holmes programme on TV One.
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Ellis believes it will further propel Charlie’s into the spotlight and give the company an edge over its competitors.
“Sponsoring Holmes is a perfect match for Charlie’s which is all about being 100% honest - and Paul is certainly that,” said Ellis.
“It’s a very exciting development for the company. When we started out four years ago we had nothing and would never thought a deal like this possible.”
Paul Holmes is delighted to be teaming up with Charlie’s saying it’s great to see a New Zealand company stepping in to take up this sponsorship.
“Charlie’s is set to become an institution, perfectly aligned with the Holmes programme which is a New Zealand institution,” said Holmes.
“Marc is a free-thinking person and I greatly admire the way he’s building his business.”
TVNZ’s Head of Sales Lauren James explained the pairing of the Holmes and Charlie’s brands was a positive combination for all concerned.
“It’s wonderful to be able to bring together two such well-known New Zealand brands like Holmes and Charlie’s. I think this is going to be a great example of the power of sponsorship and have every confidence it will result in resounding success for everyone.
The Charlie’s sponsorship of Holmes commences on Monday 3 November 2003. ends – Editors notes: Launched in 1999, the name Charlie’s was chosen because it was better than Frank. Charlie’s has just launched a new 3 litre family pack. Other Charlie’s products include: Charlie’s Apple Juice, Charlie’s Orange Mango, Charlie’s Tropical, Charlie’s Sports Water in 4 flavours, Charlie’s Apple Mango, Charlie’s Apple Orange & Charlie’s Pink Grapefruit, Charlie’s was co-founded by Marc Ellis & Stefan Lepionka. Charlie’s uses 70 million oranges a year. That equates to around 18 oranges per litre. Charlie’s Not From Concentrate (NFC) squeezed & pressed juice range is made through squeezing fruit. The product is then pasteurized & bottled Charlie’s juice contains no added concentrate, sugar, water or preservatives.