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Bankdirect Sets Precedent For Customer Interaction


Bankdirect Sets New Precedent For Customer Interaction

From today, the bank with no branches, BankDirect enables the public to interact via txt message on mobile phones, the first service of its kind for a bank in New Zealand.

People wanting to know what BankDirect’s home loan interest rates are can simply txt the word “Rate” on their mobile phone to the short code 3003, and immediately receive BankDirect’s current interest rates in a reply txt.

Additionally, those wanting to join BankDirect, but don’t want to call immediately, can txt the word “Call” to 3003, and BankDirect will call them the following day to discuss their needs.

The convenient new way to interact with BankDirect will be announced by its most familiar face, Roland Gift on Sunday evening. Head of BankDirect, Kevin Leith, says since Gift returned to front the Bank’s ad campaigns, the customer feedback has been ‘extraordinary’.

“While he’s only been on air for a month, the anecdotal feedback has been that customers are delighted to have Roland back to represent their bank. We’ve got a lot for Roland to talk about, and this new ability for people to txt us is just one of them.

Mr Leith says as a Direct Bank, smart technology forms the basis of what their customers demand from bank service.

“We know that when many New Zealanders are watching their favourite TV programme, the last thing they want to do is call a bank. So we’ve introduced this option that allows them to txt us then, so they receive a call back from BankDirect the following day. “It’s a smart way of responding to today’s busy lifestyles. From an interaction viewpoint, we believe this service is as revolutionary as the 0800 and 0900 numbers, and is likely to become as commonplace.”

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