Celebrating 25 Years of Scoop
Special: Up To 25% Off Scoop Pro Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Smoothing out summer 04


Smoothing out summer 04

Summer has emerged from the changing room and is ready to party. And girls, you'd better be ready.

Soon we'll all be retrieving those skimpy outfits from the bottom drawer ready for the hot days and warm, balmy nights ahead. And with all the exposure the warmer weather entails, women don't need the extra worry of an unsightly bra line.

Enter Berlei One, "so seamless and smooth that it's virtually invisible under the tightest fitting top" according to Berlei.

"Berlei One is ideal for wearing under skimpy summer Ts and tops and for evening wear too," says Pacific Brands' Katrina van Dijk.

Pacific Brands first launched Berlei One in Australia last year, calling it the world's most comfortable bra.

Katrina van Dijk says the bra is the result of a breakthrough in technology that helps produce the world's first virtually stitch-free bra.

"Berlei One gives wonderful shape yet looks and feels like you are wearing nothing," she says. "No back bulge, no underwire cuts, no pressure marks. "It's simply ideal for summer - we say it's the bra you can't wait to put on."

Which is hardly surprising. Berlei research suggests three out of four New Zealand women are wearing the wrong size bra[1] so any improvement in comfort and fit is a bonus for women.

"Since its launch in October Berlei One has flown off the rack. Kiwi women want sexy but obviously they also want comfort too," says van Dijk.

The Berlei One collection is available now from Farmers stores and independent retailers nation-wide. Styles include 'Wave' RRP $39.95 and 'Butterfly' RRP $44.95

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.