New Sponsor For Business Programme

New Sponsor For Business Programme

TVNZ's Head of Sales, Lauren James, is pleased to announce that the 2004 season of the Business programme (weekdays from 6.30-7.00am) hosted by Michael Wilson will be sponsored by ASB Bank. As of 19 January 2004 this programme will be known as ASB Business .

"We are delighted that ASB Bank has committed to sponsoring New Zealand's only dedicated daily business news programme. ASB Bank has a long association with ONE News & Current Affairs and it is great to see this partnership evolve as we strengthen our business offering to viewers," says Lauren James.

TVNZ's Head of News & Current Affairs, Bill Ralston, explains: "As a result of this key sponsorship, we will be beefing up our resources and focus for ASB Business in 2004. ASB Business will provide viewers with all the information they need from both the local and international business world to start their day in the office. We are very excited about having ASB Bank on board."

ASB Bank's Head of Retail Banking & Marketing, Barbara Chapman, comments: "We are delighted with the opportunity to bring ASB Business to air in 2004. It is an established, credible programme that is respected by the business community and in touch with the business market. With ASB's Business Banking division experiencing significant growth we wanted to support the programme that supports the business community our clients work in.

"The previous sponsor did a great job in establishing the Business programme, and we look forward to supporting TVNZ as they move ASB Business to new phase in 2004," says Barbara Chapman.

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