Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Rebel Sport becomes naming sponsor Super 12 rugby

Rebel Sport becomes naming sponsor of Super 12 rugby

Rebel Sport has taken up naming rights to New Zealand’s participation in Super 12 rugby for the next two years under a sponsorship agreement announced today with the New Zealand Rugby Union. Under the agreement, the 2004 and 2005 Super 12 competitions will be known as the Rebel Sport Super 12.

The Managing Director of Briscoe Group, Rod Duke, said the sponsorship was a major marketing initiative for the company and would play an important role in the continuing development of the Rebel Sport brand.

“Rebel Sport has been particularly successful since its launch in New Zealand in 1996, growing to 16 stores around New Zealand and engendering very strong customer support. This growth will continue, with five store openings likely next year and more planned for the following year.

“The awareness and support generated through sponsorship of the Rebel Sport Super 12 will certainly assist in making the continued expansion successful. There will be a strong suite of supporting activity, including in-store merchandising, exposure in conjunction with Sky Television, half-time promotions, ground signage and other promotions. The sponsorship and supporting activities will dovetail with our continuing nationwide advertising campaign.

“We are confident that the total marketing programme will enhance the positioning of Rebel Sport as the first-choice retailer in the sporting apparel and sporting goods categories.”

The Chief Executive of the New Zealand Rugby Union, Mr Chris Moller, said the rugby union was delighted to enter into a partnership with Rebel Sport around the Rebel Sport Super 12.

“We see the relationship as a good fit. The Super 12 is all about high-quality, fast-paced action, excitement and entertainment, in line with the values and products of Rebel Sport,” Mr Moller said. He said Rebel Sport’s history as one of the leading suppliers of Super 12-related merchandise made the company a natural naming rights partner for the competition.


Mr Duke said Rebel Sport’s stores would get in behind the Rebel Sport Super 12 competition and offer strong backing to New Zealand’s five teams. “It won’t matter which of our five teams you support, or where you live, there will be a Rebel Sport outlet nearby where you can get along, grab your supporters gear and join in the fun. In fact, there is a Rebel Sport store in all but one New Zealand town that hosts a game next season and we intend that each store becomes the home of the local Super 12 team.”

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

QV: Tax Changes Yet To Dampen Red-Hot Housing Market

Just over a month has passed since the Government announced measures aimed at dampening the rampant growth of the property market, and yet the latest QV House Price Index data shows the market hit a new high in April. The average value increased 8.9% nationally ... More>>

Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>