Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Farmlands Heads North

Farmlands Heads North

Northland is rural retailer Farmlands Trading Society’s latest target.

Farmlands Chief Executive John Newland today announced Farmlands has contracted to purchase Betta Farm Supplies, a family farm supply business, in Whangarei.

“Purchasing an existing business in a new catchment area gives Farmlands significant competitive advantage.

“It is a well established, profitable business with a solid reputation and strong customer base, that’s been operating in Whangarei for 15 years”.

“Having now secured an already successful business we expect to build on that success, we see huge potential and this is very exciting.

“We will move quickly to transform the business to look like a Farmlands store and will begin marketing the co-operative’s benefits to attract Northland membership”.

Mr Newland said over the past year Farmlands had developed a good business relationship with the family owner of the Whangarei business Colin Carton, supplying the store with a range of merchandise under the strength of Farmlands buying power.

“It was from this that the opportunity to buy the business became attractive to both parties – from our perspective it made excellent commercial sense”. “We have been looking at moving further north of Hamilton. This gives Farmlands critical market share and spread placing us in an ideal strategic position to capture long-term opportunities closer to Auckland”.

“With 5,542 farms, Whangarei and its outlying areas is a large catchment area and there is certainly room for us”.

Farmlands has appointed Brad Saxton as the new manager of the Whangarei store. He will be transferring from Farmlands Tokoroa where he opened a new branch two years ago.

Brad grew up in Northland and is looking forward to returning to the region, Mr Newland said.

The Whangarei announcement comes on the back of Farmlands opening its first store in Stratford, Taranaki, this – another aggressive move to offer farmers competition in a region that has been dominated by larger players.

With the opening in Stratford and the Whangarei purchase, Farmlands will have 29 stores throughout the North Island.

Background

Six Hawke’s Bay Farmers established Farmlands in 1962 to gain cheaper access to farm supplies.

Today Farmlands has a record 16,500 members, and 250 staff. It has an annual sales turnover of more than $260 million and is ranked as one of New Zealand’s top 100 companies.

Joining Farmlands involves a one-off and fully refundable $550 investment and membership is now open to everyone, including people living in town as well as schools, community organisations and local authorities.

You don't have to be a member to shop at a Farmlands store.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: Auckland Population May Hit 2 Million In Early 2030s

Auckland’s population may rise from about 1.7 million currently to 2 million by early next decade, Stats NZ said today. “Auckland will likely have the highest average annual growth of New Zealand’s 16 regions over the next 30 years, from ... More>>


Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>

LPG Association: Renewable LPG Achieves Emissions Budgets With No Need To Ban New LPG Connections

Renewable LPG can supply New Zealand’s LPG needs and achieve the emissions reductions proposed by the Climate Commission without the need to ban new connections, a new study shows. The investigation, by leading consultancy Worley, was prepared for the ... More>>