Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Cutting edge international level marketing

5 October 2004

A stronger emphasis on cutting edge international level marketing and brand management has led to the recent appointment of David Martin in the new role as Marketing Manager for Harcourts International Ltd.

Managing Director for Harcourts International, Mike Green said, “As an industry leader it is crucial Harcourts’ brand reflects the innovation and progressiveness behind the name. Marketing, our brand and how we are seen by the public continues to represent a significant and vital area of our business.”

Harcourts has now over 330 offices throughout Australasia, first launching in Australia in 1997 through establishing a base in Queensland, before expanding in to New South Wales in 2002.

In February this year Harcourts purchased Western Australia’s leading real estate brand, Roy Weston Real Estate, a privately owned group of 61 franchise offices in Western Australia, Northern Territory and Indonesia. In the same month, Harcourts also announced a joint venture with South Australia’s leading independent real estate group, Brock Real Estate to form Brock Harcourts Real Estate and in August moved into Tasmania, forming a joint venture with M&M Real Estate.

Mr Green said, “As the fastest growing real estate group in Australia and the acknowledged market leader in New Zealand, how we maintain the consistency, development and direction of our brand becomes increasingly more critical. The appointment of David Martin to an international marketing role is a significant step and investment for Harcourts.”

Mr Martin has a Diploma in Business Studies and a Diploma in Marketing and has held a range of marketing roles in the United Kingdom and New Zealand. Joining Harcourts in 2002 Mr Martin has been managing Harcourts’ annual Conferences, with the last two believed to be the largest ever real estate conferences in New Zealand including over 1,000 delegates at each one.

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Serious Fraud Office: Commences Enquiries Into Allegations Of COVID-19 Wage Subsidy Fraud
The Serious Fraud Office has commenced a number of enquiries into alleged abuse of the Government’s COVID-19 Wage Subsidy. Director Julie Read said the allegations relate to multiple complex cases of potential fraud that have been referred to the agency following extensive investigations ... More>>



Environment: Preliminary Environmental Data On New Zealand’s Air Quality Released Today

The Ministry for the Environment and Stats NZ have published the Our air 2021: preliminary data release today. We are currently working to revise the Our air 2021 report to incorporate analysis of the World Health Organization (WHO) 2021 air quality guidelines that were released on 23 September 2021... More>>


Statistics: Food Prices Rise For Sixth Consecutive Month
Food prices rose 0.5 percent in September 2021 compared with August 2021, mainly influenced by higher prices for grocery food and meat, poultry, and fish, Stats NZ said today. September’s movement is the sixth consecutive monthly rise. After adjusting for seasonality, prices rose 0.9 percent... More>>



Reserve Bank: Robust Balance Sheets Yield Faster Economic Recovery

Stronger balance sheets for households, businesses, financial institutions and the government going into the pandemic contributed towards maintaining a sound financial system and yielding a faster economic recovery than following previous deep recessions... More>>


Transpower: Releases Independent Report Into Events Of August 9
Transpower’s Chief Executive Alison Andrew has today released an independent report into the grid emergency of August 9 when insufficient generation was available to meet demand, leading to some customers being disconnected... More>>

Bayleys: Latest Lockdown Adds Further Fuel To Industrial Property Market

The recent construction shutdown resulting from Auckland’s Covid 19’s lockdown restrictions has put additional pressure on an industrial property market that is already struggling to keep pace with demand... More>>