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Parkside Subdivision Attracts Major Buyer Interest

October 6, 2004

Parkside Subdivision Attracts Major Buyer Interest

Generation Developments’ launch of Stage I of its Parkside subdivision at Hamilton’s fast-growing Rototuna over the weekend resulted in high levels of interest from local, out-of-town and even international buyers.

Upwards of 400 people visited Parkside to go through the show home and to view the development which includes 29 home-and-land packages. Two of the properties have already been sold and firm expressions of interest have been received from half a dozen other prospective buyers, including one from overseas.

Located in sought-after Thomas Road in Hamilton’s fastest growing residential area, the fully landscaped subdivision is handy to schools and shops and offers residents easy access to the new expressway. Three stages are planned, accommodating a large number of properties.

The houses will be three to four bedroom, brick and tile quality homes and sell from $269,500 including land. Buyers have a choice of designs and are protected by the Master Builders’ seven-year guarantee. There are building covenants in place specifically aimed at protecting buyers’ interests.

Buyers are also offered a guaranteed move-in date – a unique marketing feature that sets Generation Developments apart from all other homebuilders.

Generation Developments director, Graham Hockly, says he’s thrilled but not surprised by the buyer interest being shown in Parkside.

“All the early signs pointed to this being a very successful project,” he says. “Tremendous growth is in store for Hamilton and there’s only so much land to go round.”

Hockly attributes much of Generation Developments’ success to the company’s foresight in buying up land in prime areas.

“Parkside is just one of several major housing developments we have in Hamilton. These account for around 40 per cent of our activity. Plans are underway to expand into other high growth areas.”

Generation Developments Limited Fact Sheet October 6, 2004

Over the last seven years, Tauranga-based Generation Developments Limited has grown from a two-man business building 30 houses per year, to a team of 25 building 250 houses per year.

The founders, David Mansel and Graham Hockly, have combined the skills, knowledge and resources from their two successful family businesses involved in the building trade and merged to form Generation Developments Limited.

Generation Developments has taken a unique approach to building: they offer customers a guaranteed fixed price so they know their financial commitments up front, and they give customers a guaranteed move-in date once their contract goes unconditional.

‘On time every time’ is one of its key messages. This enables customers to plan every aspect of their move in advance and make the transitions to their new home free of stress and frustration

Through this unique approach and through the acquisition of land and a proven building programme, Generation Developments has cemented its place as the leading homebuilder in the western Bay of Plenty and Waikato. Plans are already underway to expand into other regions.

The company prides itself on making the building and home-buying experience easy for customers. They offer home and land options and a one-stop-shop where customers can make all of their decisions on colours and variations to the standard offering A seven-year Masterbuild Guarantee is included with every Generation home built, giving customers the confidence they need during the building process.

Generation Development’s volume of completed homes has increased an incredible 323 per cent over the past two years. Despite this, the team at Generation Developments have successfully managed the rapid growth in key areas of business – from sales and marketing to construction, production and land, while maintaining customer satisfaction levels. Collectively, they have implemented new systems and refined processes, tackled and found solutions for growing issues, formed new roles and employed additional team members.

The introduction of its Even-Flow Production Systems has helped the company manage its spectacular growth. Its construction schedule is now based on five home starts a week – three in Tauranga and two in Hamilton. This consistency is what drives its sales team to generate sales in order to add to the construction schedule. It also provides continuous work for our suppliers and contractors, giving the company some sustainability.

ENDS

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