Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


"Worry Catchers" Launch New Tower Campaign

15 Oct 2004

"Worry Catchers" Launch New Tower Campaign

Digitally Enhanced "Worries" Caught By Savvy Tower Team
[Image of new "Worry" below]

Auckland, 15 October 2004 - Leading insurance provider TOWER has launched a new nation-wide "Worries" campaign, designed by Generator. In the series of commercials, Worry Catchers Sarah and Stu set out to remove New Zealanders ' home, contents, car and holiday insurance worries, which are brought to life by digitally-enhanced versions of the furry "worries" depicted in previous TOWER advertisements.

TOWER Insurance Marketing Director Paul Head said the new campaign personalises the insurance worries experienced by New Zealanders' and shows how TOWER helps customers feel sorted, secure and covered, so they can worry less and get on with life.

"Our research* reveals worries affect us physically and emotionally. We wanted to send a clear "no worries" message to consumers and show how TOWER can take away the confusion, anxiety and complexity that can be involved in protecting precious assets. We want to re-inforce that TOWER will be there for its customers if an insurance worry arises."

Tony Bradbourne, Creative Director, Generator said the new campaign is a play on the ultra-professional attitude "Worry Catchers" have to their jobs and believes it will "give people a smile".

The new-look Worries now have arms, horns, fangs and habitually destructive behaviour which helps bring customer worries to life.

TOWER Insurance Marketing Director Paul Head said "Our focus groups provided a lot of input into what a "Worry" should look like and how TOWER should reach customers with the right message about how their worries would quickly disappear with an easy, personal approach by their insurance company where no problem was too big or small."

Further information on TOWER Insurance products is available by calling 0800 808 808, at TOWER's website , or by visiting a local TOWER Insurance office.


© Scoop Media

Business Headlines | Sci-Tech Headlines


The Download Weekly: Vodafone FibreX back in court

Vodafone and the Commerce Commission head back to court over FibreX in a week the TCF issues broadband marketing codes that should avoid similar problems in the future... More>>

NIWA: Tonga Eruption Discoveries Defy Expectations
New findings from the record-breaking Tongan volcanic eruption are “surprising and unexpected”, say scientists from New Zealand’s National Institute for Water and Atmospheric Research (NIWA)... More>>

Commerce Commission: Appeals Record $2.25m Fine In Vodafone FibreX Case

The Commerce Commission has filed an appeal in the High Court against a record $2.25 million fine imposed on Vodafone NZ Limited (Vodafone) for its offending under the Fair Trading Act during its FibreX advertising campaign. While the sentence imposed in the Auckland District Court on April 14 was the largest-ever fine under the Fair Trading Act, the Commission will argue that it is manifestly inadequate... More>>

Stats: Quiet Start For Retail In 2022
The volume of retail sales was relatively unchanged in the March 2022 quarter, following a strong increase in the December 2021 quarter, Stats NZ said today... More>>

Finder: RBNZ Survey: 64% Of Experts Say Rising Inflation Will Push More Kiwis Into Debt

Soaring inflation and cost of living pressures will see many households pushed to the financial limit, according to experts... More>>

Barfoot & Thompson: Rents Up By Around 3% In Most Areas

The average weekly rent paid for homes in most areas of Auckland has risen by around 3 percent year-on-year. The figures for end March from more than 16,000 properties... More>>