Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


"Worry Catchers" Launch New Tower Campaign

15 Oct 2004

"Worry Catchers" Launch New Tower Campaign

Digitally Enhanced "Worries" Caught By Savvy Tower Team
[Image of new "Worry" below]

Auckland, 15 October 2004 - Leading insurance provider TOWER has launched a new nation-wide "Worries" campaign, designed by Generator. In the series of commercials, Worry Catchers Sarah and Stu set out to remove New Zealanders ' home, contents, car and holiday insurance worries, which are brought to life by digitally-enhanced versions of the furry "worries" depicted in previous TOWER advertisements.

TOWER Insurance Marketing Director Paul Head said the new campaign personalises the insurance worries experienced by New Zealanders' and shows how TOWER helps customers feel sorted, secure and covered, so they can worry less and get on with life.

"Our research* reveals worries affect us physically and emotionally. We wanted to send a clear "no worries" message to consumers and show how TOWER can take away the confusion, anxiety and complexity that can be involved in protecting precious assets. We want to re-inforce that TOWER will be there for its customers if an insurance worry arises."

Tony Bradbourne, Creative Director, Generator said the new campaign is a play on the ultra-professional attitude "Worry Catchers" have to their jobs and believes it will "give people a smile".

The new-look Worries now have arms, horns, fangs and habitually destructive behaviour which helps bring customer worries to life.

TOWER Insurance Marketing Director Paul Head said "Our focus groups provided a lot of input into what a "Worry" should look like and how TOWER should reach customers with the right message about how their worries would quickly disappear with an easy, personal approach by their insurance company where no problem was too big or small."

Further information on TOWER Insurance products is available by calling 0800 808 808, at TOWER's website , or by visiting a local TOWER Insurance office.


© Scoop Media

Business Headlines | Sci-Tech Headlines


RNZ: Porirua Most Expensive Region To Rent, According To Trade Me

A rental website shows this town is now New Zealand's most expensive region to rent a house, ahead of Wellington and Auckland cities. More>>


Stats NZ: Nearly 1,000 More Big Businesses Now Than Two Decades Ago – Media Release

There are now 2,690 big businesses in New Zealand employing more than 100 staff – nearly 1,000 or 58 percent more than 20 years ago, Stats NZ said today. Over the 20 years to February 2020, the total number of enterprises in New Zealand increased ... More>>


RNZ: Housing Boom Could Get Worse, Economist Warns

Economists are calling on the Reserve Bank to reinstate lending restrictions, warning the housing market is spiralling out of control. More>>


Westpac: Sets Out Plan To Go Cheque-Free

Westpac NZ has announced details of its plan to phase out cheques, after signalling in May that it would be supporting a move to other forms of payment. Cheques will cease to be available as a means of payment after 25 June 2021. Westpac NZ General ... More>>


NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>


CERT NZ: Malicious Computer Virus Targeting New Zealanders

CERT NZ, the government agency which supports organisations and individuals affected by cyber security incidents, says a recent surge of increasingly sophisticated malware attacks is affecting everyday New Zealanders as well as large organisations. The ... More>>


Economy: NZ Small Business Recovery Continues In September

Xero, the global small business platform, today released its Small Business Insights (XSBI) for September revealing an uptick in small business jobs and year-on-year revenue growth in New Zealand. Nationwide, the average number of jobs in the small ... More>>


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>