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Introducing The Langham Privilege Club

Introducing The Langham Privilege Club

(Auckland – 11/11/2004) - Langham Hotels International, which will open its New Zealand property, the Langham Hotel, Auckland, on 1 January, is introducing an exclusive and personalised guest recognition and reward programme as a key feature of its luxury hospitality brand.

Membership to the two-tier Langham Privilege Club is complimentary but by invitation only and will operate across all properties operated by Langham Hotels International.

“We want to recognise and reward individual loyal guests by providing them with a range of personalised benefits from reservation to check out,” said Brett Butcher, Senior Vice President – Sales and Marketing, Langham Hotels International, who is overseeing the introduction of the new brand to New Zealand. “We want to encourage guests to return and experience the other hotels we operate in London, where the legend of Langham’s luxury hospitality and service was born over a century ago, Boston, Hong Kong and Melbourne.

“Enrolment in the Langham Privilege Club will enable us to build up a centralised marketing and information database which will ensure that all our hotels have access to the profiles so we can really anticipate our guests’ preferences and needs during their stay with us.”

There are two levels of membership – Classic and Elite – based on the frequency a guest stays in a Langham Hotel. Details of the benefits are available on the international website at http://lpc.langhamhotels.com.

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Plans are on track for the Langham Hotel, Auckland to open on schedule on 1 January with refurbishment of facilities and the introduction of enhanced services to continue to be phased in during 2005. more /… Press Release Press Release Press Release Press Release Press Release Press Release 380 Nathan Road Kowloon, Hong Kong T (852) 2710 1888 F (852) 2736 1331 www.langhamhotels.com Ho ng K on g L o nd o n Bo s t o n To r o nt o Me lb ou r ne A uc k la nd Page 2 of 4

The Langham Hotel, Auckland aims to offer a unique, five-star, luxury, hospitality experience, combining genuine quality of service with value for money when the existing Sheraton Auckland Hotel and Towers property in Symonds Street is rebranded on New Year’s Day.

ENDS

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