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A Totally New Experience at Whitcoulls

15 November 2004

A Totally New Experience at Whitcoulls

Whitcoulls launches a New Zealand first with a brand new range of activity gifts

An exhilarating skydive at 10,000 feet, a 200kph race around a track in a high performance car or a white knuckle descent over grade 4 rapids. Not a storyline from James Bond but just some of the amazing activity gifts now available in store at Whitcoulls.

Total Experience has taken New Zealand’s most exciting, indulgent and inspirational activities and turned them into a range of awesome gifts - on sale exclusively at Whitcoulls from November 2004. Themed under headings such as ‘Air’, ‘Water’, ‘Drive’, ‘Adventure’, ‘Indulge’ and ‘Inspire’, there are eight action-packed boxes in the range, each offering a choice from three unforgettable experiences.

Every box includes a Total Experience voucher, a fully reloadable underwater camera and an information booklet featuring step by step instructions from ‘how to book’ to ‘what to wear on the day’.

The company’s launch in Whitcoulls responds to the increasing popularity of activity gifts among New Zealand consumers. It also reflects the meteoric rise of the experiences industry in countries such as the UK where activity gifts are now available in most high street and department stores.

A recent report into the UK sector by Mintel* revealed that the UK experiences market was worth 100million sterling in 2001 and is predicted to reach 239million sterling by the year 2005.

Jan Dewey, Director, Total Experience said: ‘People are becoming less concerned with the latest brand of DVD player or plasma screen and are putting work-life balance first. It’s what you did at the weekend that counts. Activities are a great way to reward or thank someone and provide a truly unforgettable gift solution for the person who has everything.

‘You won’t forget the person who sends you skydiving in a hurry!’

Total Experience is proudly New Zealand owned with operations in Australia and the US. The company was launched in January 2004 and offers more than 500 amazing days out and adventures nationwide.

Total Experience provides a one-stop shop for consumers and corporate customers, from voucher purchase through to booking.

Its sells experiences online, over the phone and, from November 2004, in 14 Whitcoulls stores throughout New Zealand:


* Activty Days Out, Leisure Intelligence, October 2001


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