ANZ To Sponsor Prime’s New Programme
29 November 2004
ANZ To Sponsor Prime’s New Current Affairs Programme
Prime Television is delighted to announce that ANZ have secured an exclusive sponsorship of the new current affairs programme with Paul Holmes and Prime news updates. This sponsorship will be effective when the programme commences in February 2005.
ANZ Retail Banking Managing Director Steven Fyfe says, “Prime Television's new current affairs show is a perfect fit with ANZ's commitment to building customer and community relationships. We've been seeking a major television sponsorship for some time, one that is consistent, large, appropriate and that will appeal to our own target customer segments."
"We're sure that the new Paul Holmes programme and Prime news updates will fit that bill. This is an exciting partnership for ANZ."
Prime’s National Sales Manager Garry Jordan, says “the acquisition of Paul Holmes has been a significant win for Prime and we are thrilled to be able to share this with ANZ.”