Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Advertising And Employment

2 December 2004

ASB proves the more you spend on advertising, the stronger your employment brand will be.

New research carried out by Haines NZ Ltd into the perceptions of New Zealand banks as employers, shows that banks that invest most in advertising are regarded as the most desirable employment brands.

The survey was completed by 262 people who were looking for work in the banking industry. The survey focused on what attributes candidates looked for in an employer, what their perceptions of the main trading banks were as employers and what their preferred job hunting methods were.

The banks that were the biggest investors in advertising had the highest perception among potential employees with the National Bank and ASB coming out tops. Banks who spent less on advertising had a poorer perception as an employer.

Overall, respondents perceived ASB as the best employer of any of main trading banks. ASB rated the best in terms of salary, career advancement opportunities, training opportunities, benefits, flexible work hours and diversity of the workforce.

Salary was not the most important factor when it came to the attributes most likely to sway a potential candidate towards a particular bank. Banking candidates were more interested in career advancement opportunities and training opportunities and the overall perception of the bank as an employer. Salary came in fourth. While salary should not be completely discounted, a greater focus on the employee’s personal development was equally as important.

The key job hunting methods of those interested in working for a bank were internet job boards and daily newspapers. Over half of all respondents (53%) indicated that they visited career sites as part of their job hunting. ASB’s careers website was the most successful out of all the banks, capturing 52% of all respondents registered.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Food Prices Increase 7.4 Percent Annually
Food prices were 7.4 percent higher in July 2022 compared with July 2021, Stats NZ said today... More>>



REINZ: Market Activity And Prices Continue To Ease, First Home Buyers Start To Return To The Market

New Zealand’s winter property market continues its recent trend, slowing from the pace of sales and price rises of last year — properties stay on the market longer and median prices dip... More>>

FMA: Cigna Admits Making False And Misleading Representations
Cigna Life Insurance New Zealand Limited has admitted to making false and/or misleading representations to customers in proceedings brought by the Financial Markets Authority (FMA) – Te Mana Tātai Hokohoko... More>>



Retail NZ: Welcomes Return Of Cruise Ships

“Cruise visitors were big spenders in retail prior to COVID-19, and retailers in Auckland will be celebrating the arrival of P&O’s Pacific Explorer this morning... More>>



ASB: Full Year Results: Building Resilience Today And For Our Future

In its 175th year, ASB has reported a cash net profit after tax of $1,418 million for the 12 months to 30 June 2022, an increase of $122 million or 9% on the prior year... More>>


Commerce Commission: Draft Determination On News Publishers’ Association’s Collective Bargaining Application
The Commerce Commission (Commission) has reached a preliminary view that it should allow the News Publishers’ Association of New Zealand (NPA) to collectively negotiate with Meta and Google... More>>