Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Lucire reports 80 per cent sell-through in Romania

For immediate release Lucire LLC

Lucire reports 80 per cent sell-through in Romania

Kiwi mag dukes it out with Elle and Cosmopolitan in Europe with unexpectedly strong results; 10-plus calls daily asking for US edition


Oradea, Romania, and Wellington, New Zealand, July 13 (JY&A Media) New Zealand-owned fashion magazine Lucire has analysed the sale of its first 10,000 copies in Romania and found that 8,000 have been sold in the retail market—an 80 per cent sell-through.

'Eighty per cent is beyond our expectations. We had expected a maximum of 67 per cent,' says founding publisher Jack Yan.

'It is wonderful that Romanians understand the principle of Lucire, and this explains why our European negotiations are going so well,' he adds.

In Romania, Lucire successfully battles local editions of Elle and Cosmopolitan.

'I feel very vindicated that we took the battle to these titles in a market they entered earlier, and have done very well against better resourced French- and American-backed companies.' Romanian publisher Mirella Lapusca says Lucire has been receiving consistently positive feedback since it launched there in May 2005.

Lucire Romania will produce its first Lucire Men supplement next week with its third issue. It features Stacie Jones Upchurch from The Apprentice, much like the July 2005 issue currently on sale in New Zealand and Australia. The magazine also offers a modelling prize for its July number: one winner will fly to New York, return, with a contract with ID Models.

By having practically identical features, albeit translated into the local language, Mr Yan has been able to see his dream of a "global fashion magazine" realized. The concept for Lucire was to have the same features in all worldwide editions, to illustrate how the world is coming together.

'Eastern Europeans have taken to Lucire a lot more quickly than New Zealanders in its print format, yet we've been here for eight years,' he says.

'I'm delighted that there are tens of thousands of people in Romania who are shouting, "Go Kiwi," by buying New Zealand-owned. I wasn't kidding when I said I wanted to turn Lucire into the best brand that ever came from this country.' Mr Yan says he is more confident of Lucire entering other countries.

'We get a minimum of 10 telephone calls daily in the United States asking about an American edition, so we know the demand is there,' he says.

Lucire has a print target of 60,000 copies in Romania to complement the 20,000 printed by Format in Petone, near Wellington, New Zealand.

Presently Romanian production is lower as the magazine trials the market.

About Lucire

Lucire, the global fashion magazine (), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it had launched in two countries, becoming the first web magazine to spawn two print editions.

Prior to launching in print, Lucire was the top pure-play fashion site on the web, according to data from Alexa. it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.

Lucire received a Webby Award nomination in 2003 and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, a media sponsor of the inaugural San Francisco Fashion Week, and Official Media Partner of Stockholm FashionDays for 2004–5 and Fashion Week of the Americas in 2005.

Despite spinning off into print, Lucire’s web site remains one of the most highly ranked, ranking second in Google for fashion magazine. It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see .

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Science Media Centre: Funding For R&D In New Zealand – Expert Reaction

Research, Science and Innovation Minister Dr Megan Woods has today announced $401.3 million funding for research and development through Budget 2020 and the COVID Response and Recovery Fund. The fund includes $150 million for an R&D loan scheme, ... More>>

ALSO:

Maritime NZ: NZ Joins Global Initiative Keeping Ports Open And Freight Moving

New Zealand has joined an international port authorities’ global initiative for safe and efficient movement of goods and shipping during the COVID-19 crisis. World-wide, 56 port authorities have agreed how they will work together facilitating maritime ... More>>

ALSO:

National: National Backs Businesses With $10k JobStart

National will provide a $10,000 cash payment to businesses that hire additional staff as part of our commitment to keeping New Zealanders in jobs, National Party Leader Todd Muller and Finance spokesperson Paul Goldsmith have announced. Our JobStart ... More>>

ALSO:

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:



New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>

ALSO:


Science Media Centre: Understanding 5G Concerns – Expert Q&A


Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO: