The search is on for New Zealand’s first Pet Idol

Media release
2 September 2005

The search is on for New Zealand’s first ever

Pet Idol

Sunday News in association with Chef and Champ will launch PET IDOL this Sunday. Competition is set to be both fierce and tame!

Entry forms will be available in the Sunday News over the next two Sundays (September 4 and 11). Pets can be entered into any one of the following four categories:

1. Best Dog

2. Best Cat

3. Best Wet and Wild – any pets that swim or typically live in water

4. Best Small Feathered or Furry – any pets who are small, furry or have feathers.

Entries close on Wednesday September 14 at 5pm. A panel of judges from Sunday News will pick six finalists from across the four categories. New Zealanders will have the opportunity to decide who they believe should win PET IDOL by voting for their favourite category winners. Photographs of category finalists will run in Sunday News on September 18 and 25.

All creatures great or small will need to capture the heart of New Zealanders in order to take home the ultimate pet prize of $1,000 cash, one year’s supply of pet food from Chef or Champ (to the value of $1,000), a one year Ellence Ultra Plan Pet Insurance policy and a pet portrait by Debbie Rowberry.

ENDS

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