Vodafone customers first to get ‘Hung Up’ on Mado

Monday, 19 September 2005, 1:03 pm
Press Release: Vodafone

PRESS RELEASE
Friday 16 September, 2005

Vodafone customers first to get ‘Hung Up’ on Madonna

Madonna fans can express themselves big time on Monday with a sneak preview of her new single before it is globally released to radio on October 17th. It’s a ringtone, it’s only on Vodafone and only Vodafone customers can hear it first. Yes first!

Vodafone customers will be the first in New Zealand and among the first in the world to wrap their ears around the first single from Madonna’s 13th album “Confessions on a Dance Floor” which is due for release in November.

The ringtone of the single - aptly titled ‘Hung Up’ – will be available exclusively from Vodafone live! from Monday 19th September. It’s the first time Warner Music in New Zealand has launched a single exclusively as a ringtone prior to its official release to radio.

“It is such a massive endorsement of mobile music that the world’s must powerful female artist is launching her album in New Zealand with Vodafone,” said Vodafone’s Kieren Cooney. “This gives further evidence of mobiles becoming a prefered way of obtaining the very latest in music.”

More than 100 Madonna singles are among the 300,000 full music tracks currently available on Vodafone’s MusicStore. Full music tracks from “Confessions on a Dance Floor” will be added to the Madonna collection on Vodafone’s MusicStore for fans to download, buy and listen to directly on their mobiles when the album is launched commercially.

“Customers are going crazy for Vodafone MusicStore because for the first time they can buy their favourite music whenever they want, wherever they are straight from Vodafone live! onto their mobile.” Says Cooney, “The way people consume music has gone to another level.”

“Thanks to our partnerships with big players in the music industry we have made some major ground in this space,” said Kieren. “I can’t think of any other place you can get all your music needs met – you can download your favourite songs, watch music videos, be ahead of the game on the latest music news and gossip, and kit your phone out with the best ringtones and backgrounds.”

The increasing number of subscribers to the Vodafone Backstage Pass service – which delivers daily alerts with the latest offers, competitions and industry news - represents the growing number of people looking to their mobiles for their music needs.

“Mobile phones are an ideal channel to build the level of demand for a single across a large audience,” said Head of Warner Music NZ Jerry Lloyd. “The Crazy Frog phenomenon is a perfect example of how a ringtone can work its way to number one spot on the charts.”

Vodafone customers can download the ringtone by going to the Music and Tones section of Vodafone live! The 30 second long ringtone costs $3.50 and can be downloaded onto a mobile phone which can play ‘realtone’ ringtones.

Go to Vodafone live! or www.vodafone.co.nz for instructions on how to win two Motorola 3G mobiles which are up for grabs for Madonna fans.

ENDS

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