Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Big Ratings Week For Prime

Big Ratings Week For Prime

Prime recorded its best performance of the year last week with a 6.1% share of all viewing 17:30 – 22:30.

The network’s top performing programme last week was the brilliant Top Gear with an average audience of 228,000 and a 13% channel share. (All People 5+)

Three-part Prime documentary, Windsor: The Queen’s Castle and Paul Holmes’ new weekly current affairs programme, Holmes, premiered strongly last week with average audiences of 202,000 (13% channel share) and 124,000 (8% channel share) respectively.

The network recently commissioned Nielsen Audience research to provide ongoing ratings relevant to all homes that can access Prime satisfactorily. For the first time, this has allowed Prime’s performance to be measured on a level playing field with the other free to air networks. The impressive results obtained to date, provide a positive outlook for the network as its penetration continues to grow. Ratings for the Auckland Urban region are especially significant, showing Prime delivering a 9% share of audience (17:30 – 22:30) against All People 5+ and Prime’s core demographic All People 25 – 54.

Another strong week looks imminent with last night’s record ratings. Prime delivered its best Sunday night of the year with a share of 8% for All People 5+.

With upcoming strong local programme launches for New Zealand’s Top 100 History Makers and Out of the Question, Prime looks set to finish the year strongly and realise the benefits of a maturing schedule.

© Scoop Media

Business Headlines | Sci-Tech Headlines


NIWA: Tonga Eruption Discoveries Defy Expectations
New findings from the record-breaking Tongan volcanic eruption are “surprising and unexpected”, say scientists from New Zealand’s National Institute for Water and Atmospheric Research (NIWA)... More>>

Commerce Commission: Appeals Record $2.25m Fine In Vodafone FibreX Case

The Commerce Commission has filed an appeal in the High Court against a record $2.25 million fine imposed on Vodafone NZ Limited (Vodafone) for its offending under the Fair Trading Act during its FibreX advertising campaign. While the sentence imposed in the Auckland District Court on April 14 was the largest-ever fine under the Fair Trading Act, the Commission will argue that it is manifestly inadequate... More>>

All District Health Boards: Historic Pay Equity Settlement

An historic agreement has been ratified that addresses a long-standing undervaluation of a workforce that is critical to the smooth running of our hospitals and the delivery of healthcare... More>>

Finder: RBNZ Survey: 64% Of Experts Say Rising Inflation Will Push More Kiwis Into Debt

Soaring inflation and cost of living pressures will see many households pushed to the financial limit, according to experts... More>>

Barfoot & Thompson: Rents Up By Around 3% In Most Areas

The average weekly rent paid for homes in most areas of Auckland has risen by around 3 percent year-on-year. The figures for end March from more than 16,000 properties... More>>

DoC: Smeagol The ‘Gravel Maggot’ Leaves Its Rare Mark On The Remote West Coast
An extremely rare species of sea slug or ‘gravel maggot’ has been detected for the first time on a remote beach in South Westland... More>>