Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Saatchi's to lead strategic advertising for TVNZ

Friday October 14

Saatchi & Saatchi to lead strategic advertising for TVNZ

TVNZ has chosen Saatchi & Saatchi to take a new role as its strategic advertising agency for its core brands TV ONE, TV2 and TVNZ.

The appointment is the culmination of a rigorous pitch process for an agency to meet TVNZ's advertising needs.

Sue Brewster, General Manager of Marketing, says that while Saatchi & Saatchi has had a long term relationship with TVNZ, its appointment is premised on a new strategic partnership. "Saatchi & Saatchi's strategic brand propositions, client management structures and demonstrated creative ability provided an overall winning combination."

"Saatchi & Saatchi have a clear strategic framework that will allow both organisations to deliver on our long term objectives."

The decision to pitch the advertising business was made in June 2005 and was based on the need to consolidate brand planning and marketing strategies under a single strategic umbrella. TVNZ used a comprehensive process to appoint the new agency. The decision was made by a six member internal panel which assessed all pitch documents and presentations. The process was overseen by a TVNZ Strategic Procurement specialist to ensure compliance with supplier selection criteria required of a Crown Owned Company. In addition the process was monitored by TVNZ's Audit Department.

Starcom remains as TVNZ's media agency and Big Communications continues as the agency for Interactive and Trade Marketing advertising.


© Scoop Media

Business Headlines | Sci-Tech Headlines


DoC: A Tale Of Two Halves For Rock Wren/Tuke
It’s a tale of two halves for rock wren/tuke with their fortunes hanging on effective predator control, the latest South Island-wide survey shows. The Department of Conservation monitoring programme, now in its third year, tracks populations of this small alpine bird... More>>

TradeMe: Wages Remain Hot While Job Listings Cool Off
Salaries are skyrocketing in the regions as Kiwi employers battle to attract staff and combat the rising cost of living, according to the analysis of over 77,000 vacancies listed on Trade Me Jobs for the quarter ending 30 June (Q2)... More>>

Tegel: Chicken Prices On The Rise But It’s Still The Favourite Protein For Kiwi Families

A combination of domestic and international factors is forcing New Zealand’s largest poultry supplier Tegel to raise its prices from July. The roughly 10% price rise is a result of ongoing cost pressures on the industry, including increases in labour... More>>

Motor Industry Association: New Vehicle Registrations Soften

The Motor Industry Association’s Mark Stockdale says that 12,049 registrations of new vehicles for the month of June shows the market is weakening in the face of raising costs of living... More>>

MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>

Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>