NZ Travellers Among First To Experience

19 October 2005

NZ Travellers Among First To Experience

Emirates' Enhanced Economy Class

Emirates, the Dubai-based international airline already renowned for the quality of its service, meals and in-flight entertainment, is introducing an enhanced, new-look economy class across its fleet starting from November.

And New Zealand customers will be among the first to experience the upgraded features.

Travellers flying Emirates economy class will immediately notice the fresh look of the aircraft cabin with the ergonomically-designed seats sporting a new mauve and peach colour scheme.

At meal times, customers will also see a change of presentation with their meals served on matching trays and elegant crockery specially designed to represent Dubai's iconic seven-star hotel, the Burj Al Arab. The tray items also feature a classy pearlescent finish that reflect Dubai's heritage in pearl diving.

Terry Daly, Emirates' Senior Vice President Service Delivery, said: "Emirates is proud to introduce a refreshed economy class product to our customers. We continually look at ways to augment our product and services, and improve on our customers' travel experience.

"The refreshed economy class brings a new, aesthetically pleasing environment in which our customers can enjoy their travel with Emirates and we are planning to introduce more enhancements in the coming months."

The airline's new enhanced economy class will be gradually implemented across its network, beginning with flights operated on routes to Europe, East Asia, Australia, New Zealand and North America. In the coming months, Emirates also plans to revitalise its onboard product for young travelers and update its travel amenity kits for premium classes.

Emirates was the first airline to provide economy class travellers on all flights with their own individual television screens in 1992, and since then has ensured that its inflight entertainment system remains second to none, while catering and service levels have consistently been voted as world beaters in international travel awards and surveys.

Emirates' economy class customers continue to enjoy the latest inflight movies and music via their individual in-seat television screens; generous legroom; meals designed by gourmet chefs; and award-winning service from a highly-trained team of cabin crew recruited from over 90 countries around the world.

The airline is also currently retrofitting its fleet of Boeing 777-200 aircraft with the advanced Information, Communications and Entertainment (ICE) inflight entertainment system. Already available onboard Emirates' Airbus 340-500 and Boeing 777-300ER aircraft, ICE offers passengers an amazing range of facilities including more than 500 entertainment channels, plus communication facilities such as telephone, SMS and e-mail from their personal in-seat system.

Emirates operates a modern fleet of 81 aircraft to more than 75 destinations in 54 countries. Since its launch in 1985, the airline has received more than 270 international awards in recognition of its efforts to provide unsurpassed levels of customer service.

ENDS

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