Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Trade Me in the lead for online Christmas shopping


Click for big version

Hitwise News Release

Trade Me in the lead for online Christmas shopping

AUCKLAND; October 25, 2005 - In the lead-up to the holiday season, popular Auctions and Classifieds website, TradeMe.co.nz continues to dominate online Shopping and Classifieds activity by New Zealand Internet users, with 47.6% market share for the week ending October 22, 2005.

TradeMe.co.nz poses a significant threat to both online and offline retailers. Its nearest pure-play competitor, eBay (www.ebay.com) accounted for 4.2% market share during the same week. This contrasts with eBay’s dominance in Australia with its local website grabbing 36.7% of Shopping and Classifieds traffic amongst Aussie web surfers.

Last year, online retail reached a peak during the second week of December, with 6.9% share across all categories. Shopping and Classifieds websites have enjoyed explosive growth, with a year-on-year increase of 22.8% in visits to October 2005. This category growth has largely been driven by TradeMe.co.nz.

Hitwise Search Intelligence is able to offer a preview of what Christmas gifts will be favoured this year. Top product terms to the Shopping and Classifieds category in October 2005 included, ‘barbie’, ‘stockings’, ‘lingerie’, ‘ipod’, ‘lego’, ‘books’, ‘my little pony’, ‘music’, ‘dvd’ and ‘games’.

Bricks and Mortar stores which ranked within the Top 30 Shopping and Classifieds websites are set to benefit from pre-Christmas traffic. These include: Dick Smith Electronics (www.dse.co.nz), Real Groovy (www.realgroovy.co.nz), Parallel Imported (www.parallelimported.co.nz), Noel Leeming (www.noelleeming.co.nz), and Pumpkin Patch (www.pumpkinpatch.co.nz).

About Hitwise:

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about Hitwise is available at www.hitwise.co.nz

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>

ALSO:

Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>