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Publicis Dialog strikes gold at US Echo Awards

26 Oct 2005

Publicis Dialog strikes gold at US Echo Awards

New Zealand direct and interactive agency Publicis Dialog has won Gold at the prestigious International Echo Awards, in the United States.

The gold award has been awarded for the agency’s Purina ONE 30 Day Challenge campaign.

Scott May, Head of the Echo Committee described the campaign as "highly sophisticated (and) brilliantly executed … a very high benchmark for integration of conventional and digital media."

Purina ONE was also runner-up for the Platinum Echo Award for “Best In Show” at the Atlanta awards. The result was a split decision with the final judging going the way of a campaign from Ireland for Guinness.

Publicis Dialog General Manager Simon Morgan says the agency is delighted by the outcome.

“We’re hugely proud to have achieved a result of this calibre,” he says.

“The international recognition is a direct reflection of the effort we’ve made to develop multi-channel marketing campaigns that really engage consumers.

“To win a gold Echo is awesome, but to achieve the number two direct marketing campaign globally is great recognition for the team involved.”

Publicis Dialog has also been invited to present a case-study of their winning entry at the concurrent DMA conference.

The US DMA Conference is an annual event, this year attracting over 11,000 delegates from all over the world to a huge trade-show, presentations and the main event - the Echo Awards with well over 1000 attendees.


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