Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Publicis Dialog strikes gold at US Echo Awards

26 Oct 2005

Publicis Dialog strikes gold at US Echo Awards

New Zealand direct and interactive agency Publicis Dialog has won Gold at the prestigious International Echo Awards, in the United States.

The gold award has been awarded for the agency’s Purina ONE 30 Day Challenge campaign.

Scott May, Head of the Echo Committee described the campaign as "highly sophisticated (and) brilliantly executed … a very high benchmark for integration of conventional and digital media."

Purina ONE was also runner-up for the Platinum Echo Award for “Best In Show” at the Atlanta awards. The result was a split decision with the final judging going the way of a campaign from Ireland for Guinness.

Publicis Dialog General Manager Simon Morgan says the agency is delighted by the outcome.

“We’re hugely proud to have achieved a result of this calibre,” he says.

“The international recognition is a direct reflection of the effort we’ve made to develop multi-channel marketing campaigns that really engage consumers.

“To win a gold Echo is awesome, but to achieve the number two direct marketing campaign globally is great recognition for the team involved.”

Publicis Dialog has also been invited to present a case-study of their winning entry at the concurrent DMA conference.

The US DMA Conference is an annual event, this year attracting over 11,000 delegates from all over the world to a huge trade-show, presentations and the main event - the Echo Awards with well over 1000 attendees.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Game Developers Association: Existing Government Measures Won’t Stop One Of Our Fastest-growing Sectors Moving To Australia

“Existing government policies won’t stop New Zealand gaming and interactive media companies from choosing to expand in Australia instead of New Zealand,” NZGDA Chairman Chelsea Rapp... More>>

DoC: A Tale Of Two Halves For Rock Wren/Tuke
It’s a tale of two halves for rock wren/tuke with their fortunes hanging on effective predator control, the latest South Island-wide survey shows. The Department of Conservation monitoring programme, now in its third year, tracks populations of this small alpine bird... More>>


TradeMe: Wages Remain Hot While Job Listings Cool Off
Salaries are skyrocketing in the regions as Kiwi employers battle to attract staff and combat the rising cost of living, according to the analysis of over 77,000 vacancies listed on Trade Me Jobs for the quarter ending 30 June (Q2)... More>>




Spark: Launch Of New Submarine Cable Expands New Zealand’s International Connectivity By Nearly 100%

Southern Cross Cables Limited (“SX”) today announced the launch of its Southern Cross NEXT fibre cable (SX NEXT), creating the largest submarine network connecting Australasia... More>>



Motor Industry Association: New Vehicle Registrations Soften

The Motor Industry Association’s Mark Stockdale says that 12,049 registrations of new vehicles for the month of June shows the market is weakening in the face of raising costs of living... More>>



MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>