Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

How Newspapers got Stationery moving

26 October 2005

How Newspapers got Stationery moving

Successful use of press to create awareness and drive foot traffic and sales for a new Warehouse Stationery store features in the latest NAB case study. Specifically, a successful teaser campaign was used in the Manawatu Standard to support the store opening.

“After just five hours of the store opening its doors it had become the most successful day for any one branch in the company history,” said Luke Meurant, then Marketing Coordinator for Warehouse Stationery. Results showed the average sale (transaction value) was up 324% on the national average for the opening day, and 149% for the total promotional period. Luke concluded, “Without doubt the key to the success of this promotion was the use of Press.”

Newspapers are a highly effective media choice for advertising and the NAB’s Case Study Programme is proving it through evidence of delivery. The more information we receive on how we deliver for your brand, the better we can develop and service the industry. Accountability is a high priority and the NAB wants to provide good, useful guidelines that demonstrate how newspaper advertising works.

By exposing great work, the NAB also draws attention to those agencies and advertisers who have a good understanding of the use of media. The NAB believes these companies deserve public recognition. For further information on the Case Study Programme please contact the NAB on 09 361 2710. Lexie Ribot Creative Manager Newspaper Advertising Bureau

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>