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Dress up your product with 'Ready to Wear' labels

1 November 2005

Dress up your product with 'Ready to Wear' wine labels!

Graphic Language Design has developed an excellent collection of over 100 original wine label designs and many olive oil label designs, which are easily modified to a client's needs. This is called the 'Ready To Wear' wine label portfolio and is a fast and economical solution to labelling, with a great choice of names and designs, both modern, traditional and quirky. There are labels which suit anything from premium brands to cheerful lower price-points. These can also be adapted to suit cask designs.

This concept makes it easy to choose a wine or olive oil label and get it to market. The advantage of this is that you can choose the look immediately, and the price of each design can be specified upfront.

When you purchase a design, it is yours exclusively (no-one else can have it) and you own the copyright. Graphic Language Design passes that over to you in the quoted cost, although many designers will charge an additional fee for ownership of copyright. When the designs are sold off, new ones are designed to replace them.

The designs are modified to suit your needs. The names and colours on the designs as they stand can easily be altered to suit YOUR product. The labelling and barcoding regulations specific to your needs are applied.

Cost is quoted according to the time it has taken to design the chosen concept, modify it to your needs and supply print ready artwork. The modifications include description of product, design/colours, additives and bar coding as specified by the client, and additional artwork versions for extra varietals and export markets.

The big advantage is that you do not need to pay for the time to develop different design options to choose from, because what you see is virtually what you get. (Usually, a designer would need to develop around 3 options to choose from for each commissioned label design brief, so this is more expensive)' says Director of Graphic Language Design, Diana Jaquillard, one of South Australia's leading graphic designers.

To see examples of labels designed by Graphic Language Design, go to http://www.gldesign.com.au and click on the WINE link at the bottom right-hand side. The 'Ready To Wear' wine label portfolio is password protected, so clients need to contact Graphic Language Design via email in order to view the labels for sale, but many samples of design work can be seen at the public WINE link.

Graphic Language Design has sold many styles of labels internationally, but recently quirky dog theme labels for US and Canadian export have been extremely popular, even though the British are mad about their hounds! The USA appreciates the colourful fun aspect of this design, whereas the British may still be quite conservative in respect their wine labels.

Jaquillard said Brands with fun dog themes recently devised and sold include Crazy Dog and Lazy Dog for Canadian export, and Hound Dog for USA & Domestic. Other dog theme labels sold from the 'Ready To Wear' wine label portfolio are Snappy Dog, Laughing Dingo, Red Heeler & Blue Heeler, The Hair of The Dog and Working Dog! Because we had sold out of dog-theme labels in the 'Ready To Wear' range, we have now designed Cool Dog, Trick Dog, Circus Dog and Good Dog, which are all available now for purchase'.

Graphic Language Design has a specialty in design of wine labels and all promotional material, websites and packaging for the wine industry. This is an awarded and professional graphic design business in Adelaide CBD, South Australia which services clients internationally. Graphic Language Design will also design labels to your brief if you have a specific theme in mind.

ENDS

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