Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Facilitate Digital announces

9 November 2005

Facilitate Digital announces

New Online Media Planning Service for Agencies

Leading provider of digital marketing technology Facilitate Digital have extended their product and service offering, and now provide media agencies with campaign planning & buying services for online advertising.

“This is an exciting new era in the evolution of the NZ online industry, and our business” announced NZ Managing Director Michael Te Young. “Ironically, we have introduced planning & buying services in response to agencies who want to be self-proficient. Given the growth of digital media, many agencies realise the need to understand and take greater control of their client’s online advertising and not be reliant on a 3rd party but the transition is difficult for them to make.”

That is where Te Young claims the new service has a role to play. “We offer agencies a stepping stone by doing the grunt work but still providing rich information via our online technology systems. Information leads to empowerment and, in time, competency.”

This same teaching focus is also what drives Facilitate Digital’s Industry Education Program which consisted of a Conference in August and an Agency Workshop to be held later this month. Continues Te Young, “We are not planning & buying online media with the same sophistication as the rest of the world and this is an impediment to industry growth. We need to adopt international best practice if NZ is to experience similar growth rates as markets like Australia and the UK.”

In addition to skills development Te Young says there are three key benefits for agencies that outsource, to utilise them.

“Firstly our ad-serving systems give the Agency [via the planning service] increased control by enabling the ability to audit, analyse and optimise the campaign while in play. Secondly it is a transparent fee and is offered exclusively to agencies. No supplementary commissions are paid by publishers as this would destroy the integrity of the service.

It works totally for the buyer. Thirdly it offers superior value at a lower cost because the same fee includes our ad-serving technology and the advertiser can save more than 6% in middle tier commissions than the current model.”

To support its service Facilitate Digital has recruited highly experienced online media planner, Melloney Walmsley, to head their Agency Services division. Walmsley was previously at The Internet Bureau, where she managed campaigns for clients such as Freedom Air, Sky TV, Johnson & Johnson, Coke and Microsoft.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Paymark: Lockdown Equals Slowdown For Some

The three days of lockdown for Auckland earlier this month made a clear impression on our retail spending figures. While only Auckland moved into Level 3 lockdown, the impact was felt across the country, albeit at different levels. Looking at the ... More>>

Infrastructure Commission: Te Waihanga Releases Report On Water Infrastructure

The New Zealand Infrastructure Commission, Te Waihanga’s latest discussion document highlights the importance of current reforms in the water sector. Its State of Play discussion document about water infrastructure is one of a series looking at the ... More>>

Sci-Tech: Perseverance Rover Lands On Mars – Expert Reaction

NASA has landed a car-sized rover on the red planet to search for signs of past life. The vehicle has more instruments than the four rovers preceding it, and it’s also carrying gear that could help pave the way for human exploration of Mars. The ... More>>


ASB: Quarterly Economic Forecast Predicts OCR Hike As Early As August 2022

Predictions of interest rate rises have been brought forward 12 months in ASB’s latest Quarterly Economic Forecast. Chief Economist Nick Tuffley now expects the RBNZ to begin raising the OCR from its current level of 0.25% as early as August ... More>>

ACT: Matariki Almost A Half Billion Dollar Tax On Business

“Official advice to the Government says an extra public holiday at Matariki could cost almost $450 million,” ACT Leader David Seymour can reveal. “This is a perfect example of the Prime Minister doing what’s popular versus what’s responsible. ... More>>

Genesis: Assessing 6,000 GWh Of Renewable Generation Options For Development By 2025

Genesis is assessing 6,000 GWh of renewable generation options for development after starting a closed RFP process with 11 partners. Those invited to participate offer a range of technologies as Genesis continues to execute its Future-gen strategy to ... More>>

OECD: Unemployment Rate Stable At 6.9% In December 2020, 1.7 Percentage Points Higher Than In February 2020

The OECD area unemployment rate was stable at 6.9% in December 2020, remaining 1.7 percentage points above the level observed in February 2020, before the COVID-19 pandemic hit the labour market. [1] In December, the unemployment rate was also stable ... More>>

Stats NZ: Unemployment Drops To 4.9 Percent As Employment Picks Up

The seasonally adjusted unemployment rate dropped to 4.9 percent in the December 2020 quarter, from 5.3 percent in the September 2020 quarter, Stats NZ said today. Last quarter’s unemployment rate of 5.3 percent followed the largest increase observed ... More>>