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Tunes And Time Travel Hook Kiwis

Friday 11 November 2005

For Immediate Release

Tunes And Time Travel Hook Kiwis

Apple’s portable ipod MP3 player remains the most sought-after item according to the latest figures from Trade Me.

iPod holds onto first place with 57,549 searches while its diminutive cousin, iPod Nano, debuts at number 19 with 21,352. These two figures combine to make the iPod family the most popular search items in Trade Me top 20 history!

Items like the iPod have resulted in over 40% of Trade Me’s listings now being for new items, a long way removed from it second hand roots.

Fashion label Roxy takes second place with 48,359 searches, bumping local designer Karen Walker down to 4th place with 34,976.

Meanwhile, fascination with a ‘Time Machine’ auction resulted in 25,414 searches for the device, causing it to debut at number 13. Equally odd were the 26,858 searches simply for “Black” while trampolines bounced up to 12th place with 26,025 searches.

The full list of the top 20 search items for October is listed below.

The latest Neilsen//NetRatings figures show Trade Me had over 2 million unique visitors in October making it the visited website in New Zealand.

ENDS

Consumer Item Oct Ranking
Searches In Oct
iPod 1 57,549
Roxy 2 48,359
Runescape 3 47,260
Karen Walker 4 34,967
Louis Vuitton 5 33,570
Playboy 6 33,527
MP3 7 32,331
Billabong 8 28,410
Play Station Portable 9 27,912
RX7 10 27,043
Black 11 26,858
Trampoline 12 26,025
Time Machine 13 25,414
Triumph 14 25,071
Supre 15 22,725
Escort 16 21,887
Evo 17 21,745
Sony 18 21,369
iPod Nano 19 21,352
Tupperware 20 20,674

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