Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Vodafone urges NZ'ers to make the most of it

Friday 11 November

NOW - Vodafone urges New Zealanders to make the most of it

Vodafone urges its customers to "make the most of now" with the launch of the global NOW campaign in New Zealand on Monday.

The campaign is based on extensive research conducted by Vodafone to gain an in-depth understanding of customer perceptions and behaviours. The study - conducted in 13 countries - reveals that time is the key to making the most out of life.

"It is fascinating to discover that the need to get more time is a sentiment shared by people everywhere and a phenomenon of the modern world," said Vodafone's Head of Brand, Evangelia Henderson.

Key themes from the global research include:
* Over one third of people believe they waste time every day * One in five people believe they don't make the most of their time * More than half believe that technology helps them make the most of their time

These ideas are captured in NOW - 'make the most of now' and can be encapsulated across all Vodafone products and services such as Vodafone live! with 3G, Vodafone Mobile Connect, Vodafone Simply and BlackBerry.

Local results from the survey show that a majority of New Zealanders (68%) agree that technology helps them make the most of their time.

Getting a better balance to work and life commitments (26%) is considered the best way to get more out of time at work, followed by fewer emails and less paperwork (17%). A positive attitude to life (28%) and the ability to be flexible (19%) were considered to be most important to help get more of a work and life balance.

If they had a week-day free of any commitments, New Zealanders would prefer to spend it with family (29%) or participating in hobbies, reading or other leisure activities (32%).

"The report has clearly uncovered a need for mobile solutions which allow people to have more flexibility in their lives and make better use of 'dead' time such as commuting or waiting between meetings," said Henderson. "Vodafone products and services - from voice calls to wireless data cards and full track music downloads - can help people make the most of now."

Vodafone is the largest mobile operator in the world, operating in 41 countries with 60,000 employees and 165 million subscribers. The company is anticipating more growth in its customer base with the continued development of innovative services which are designed to provide greater choice, productivity and flexibility in how people use their time.

Vodafone launched 3G in New Zealand in August and now has more than 4.35 million 3G customers worldwide.

"Vodafone New Zealand has launched a range of services that have enabled users to get more out of their time and their mobile," said Henderson. "Our launch of 3G enabled products and services such as Mobile TV, Vodafone MusicStore and Video Calling allow customers to be entertained and informed in a completely new way."

The new brand will be launched on Monday with a teaser billboard campaign across New Zealand.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


International Business Forum: NZ EU FTA Coming Down To The Wire – Hold The Line

As negotiations accelerate to conclude an ambitious free trade agreement between New Zealand and the European Union, the NZ International Business Forum (NZIBF), representing a cross section of major exporters... More>>


MBIE: NZ space sector set to star in Moon mission
The New Zealand space sector is set to star in NASA’s CAPSTONE moon mission – with Rocket Lab launching a satellite to the Moon from New Zealand in June, and the lift-off of a separate NASA-NZ lunar research project... More>>



Air New Zealand: Relaunching 14 International Routes In 16 Days

Air New Zealand is gearing up for the busiest July in two years with the relaunch of 14 international routes in 16 days... More>>


Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>

BusinessNZ: NZ Economy - Prevailing Headwinds
The latest BusinessNZ Planning Forecast reveals business and consumer confidence is low, with factors at home and abroad hampering our recovery... More>>