Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Advertising Partner for BNZ

24 November 2005

New Advertising Partner for Bank of New Zealand

Bank of New Zealand announced today that it would be changing advertising agencies.

“We thank Colenso for the service they have provided us over the years,” said Bank of New Zealand Acting General Manager Marketing, Distribution & Strategy, Chris Black.

“The relationship has lasted for more than 25 years, and in that time Colenso has grown into one of New Zealand’s largest and most successful agencies.

“I think most people in the banking and advertising industries would agree that between us, the Bank and Colenso have brought New Zealanders some great advertising, and much of the credit for that rests with Colenso.

“Nonetheless, all relationships go through a life-cycle, and the Bank felt that the time had come to seek a fresh perspective on its business,” Mr Black said.

“For this reason we have made the decision to shift Bank of New Zealand’s advertising and media relationship to Y&R, fully effective from March 2006.”

The GlobalPlus relationship will stay with Colenso while Aim Proximity remains the Bank’s direct marketing agency.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Hospitality NZ: Hospitality Wages Jump 9% To Pass Living Wage
Wages and salaries across the hospitality sector continue to increase despite businesses having to battle through some of the toughest trading periods in living memory... More>>



Climate Leaders Coalition: Launches New Statement Of Ambition, Appoints New CEO Convenor

The Climate Leaders Coalition is tonight officially launching a new Statement of Ambition to accelerate business action on climate change... More>>


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>



MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>



Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>