Leading destination's multi-million dollar upgrade
New Zealand’s leading tourism destination gets multi-million
dollar upgrade
Expanded Milford Sound Visitor Terminal
opened by Minister of Tourism
MILFORD SOUND, February
24, 2006 – Today an expanded Milford Sound Visitor Terminal
was opened by the Minister of Tourism, Hon Damien O’Connor.
The original 650m² terminal building was opened in 1992 and
the $2.7m 300m² extension has been designed to provide
additional visitor capacity in the middle of the day during
the peak summer season.
Located within the Te Wahipounamu World Heritage Area, majestic Milford Sound is New Zealand’s leading tourism destination, attracting visitors from around the world (475,145 in the year ended March 31, 2005). Milford Sound’s iconic grandeur is symbolised by the view of Mitre Peak reflected in the fiord.
Research by Tourism New Zealand shows that visitors to New Zealand are increasingly discerning. They want a quality experience and the opportunity to interact with the landscape. Visiting a fiord and a national park are high on the list of things they would like to do.
The visitor terminal, designed to complement the dramatic surroundings, will provide an improved visitor experience through a 30 per cent addition of public space, more storage, a significant increase in toilet facilities and a greater covered area adjacent to the terminal building. Concessionaires also benefit from additional counter and administration space.
Milford Sound Development Authority Chairman, Jeff Grant, said that the spacious new design of the terminal will better meet the needs of this increasingly discerning visitor market and that the multi-million dollar investment in the terminal demonstrated the Authority’s strong confidence in the future of Milford as a tourism destination.
ENDS
Milford
Sound Development Authority fact sheet attached
Minister’s speech notes available from www.beehive.govt.nz under either “Hon Damien O'Connor” or the “Tourism” portfolio.
FACT SHEET
The Milford Sound
Development Authority
- Milford Development Authority was established in the late 1980s as a consortium comprising Tourism Hotel Corporation, Fiordland Travel Ltd and the Queenstown Lakes District Council.
- THC assets were subsequently sold to Tourism Holdings Ltd.
- Local boundary reorganisation saw QLDC replaced by Southland District Council.
- Both the Department of Conservation and NZ Tourism were invited to join the consortium but chose not to do so.
- The consortium was replaced by a formal company structure Milford Sound Development Authority Ltd in 1990.
- The MDA was established to handle the redevelopment and operation of tourism infrastructure assets, primarily in Freshwater Basin.
- MDA is a private company. The shareholders are Tourism Holdings Ltd (49 %), Fiordland Travel Ltd (49 %) and Southland District Council (2%).
- A board of directors comprising 1 THL representative, 1FTL representative and 1 SDC representative governs the company. The Board meets every two months.
- Current board members are Jeff Grant, (SDC) Chairman; Dennis Pickup, CEO (THL); Dave Hawkey, CEO (FTL).
- Alternate directors include John Robson, Operations Manager Milford Sound Red Boats (THL); Paul Norris, Area Manager Milford/Manapouri (FTL); David Adamson, CEO (SDC).
- Company secretaries, Ward Wilson Ltd.
MDA responsibilities
Responsible for most facilities at
Freshwater Basin including:
- Roading, landscaping, coach
and car parking, signage, walkways, visitor terminal wharf
and promenade area, berthage, harbour area, breakwater,
sewage plant.
Also responsible for:
- Operating public
toilet complex at Knobs Flat
- Civil Defence
co-ordination
- Fuel spill control
- Rubbish
collection
- First aid in visitor terminal
- Harbour
control
- Courtesy bus
MDA customers
Operating from Freshwater Basin:
- Tourism Holdings Ltd
- Fiordland
Travel Ltd
- Mitre Peak Cruises Ltd
- Cruising Milford
Ltd
- Milford Deep Ltd
- Magic Memories Ltd
-
Milford Sound Scenic Flights Ltd
- Milford Sound
Flightseeing Ltd
Operating outside Freshwater Basin:
-
Department of Conservation
- Airlines
- Fiordland
Lobster
- Tourism Milford Ltd
- Milford Lodge
MDA tourism statistics
Year ended 31 March 1995, total tourist
numbers to Milford Sound 308,377
Year ended 31 March
2005, total tourist numbers to Milford Sound 475,145
It
is estimated that 85 per cent of Milford Sound visitors are
international. The remaining 15 per cent are New Zealand
holidaymakers.
The new visitor terminal
- Architects:
McCulloch Architects Invercargill, architects for the
original building.
- Builders: Amalgamated Builders Ltd,
Invercargill.
- The $2.7 million capital cost has been
totally funded by MDA borrowings and will be repaid from
visitor levies. Currently these are $4 + GST per each adult
launch passenger.
- The terminal extensions will take the
total building area to approximately 950 square metres (from
650m²).
- Toilet facilities have significantly
increased.