Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Auto Trader and Suzuki Rev Up On-line Market

Auto Trader and Suzuki Rev Up On-line Motoring Market

Trader Group and Suzuki New Zealand have formed an on-line marketing partnership. Trader Group will power the used search functions on Suzuki’s corporate website. This will allow dealer’s stock to appear not only on their site and the Suzuki site but also on either autotrader.co.nz or motorcycletrader.co.nz.

This solution presents an extremely powerful tool for Suzuki. Over 135,000 visitors a month use autotrader.co.nz and motorcycletrader.co.nz. These two sites have over 50,000 vehicles – New Zealand’s largest number of vehicles on-line.

“Suzuki NZ has responded to requests from customers to have a search facility added to our corporate website for used motor vehicle and motorcycle product available from our dealer networks” says Tom Peck General Manager of Marketing Suzuki New Zealand.

Peck goes on to comment that the service provided by Trader Group works not only for them but also for their dealer network and most importantly for their customers.

Trader Group will be providing the technical know how in terms of linking the two systems together. With field representatives through out the country able to service the dealers, listings will always be up to date.

“We are adding another dimension to Suzuki’s marketing mix by offering them an on-line one stop solution”, says Trader Group General Manager Lee Williams. “Both autotrader.co.nz and motorcycletrader.co.nz offer multiple photos and full text descriptions, plus we are looking at other multi-media avenues for the future”.

Trader Group – New Zealand’s multi-media leader for buying and selling vehicles

- the leading publisher of specialist classified magazines and websites in New Zealand and Australia.

- portfolio of 22 market leading publications attracts close to one million readers every month

- annually, 28 million magazines are printed; 50,000 advertising pages are set; and over 1 million photos are captured

- Trader Group’s eight websites have over 300,000 visitors every month; an on-line membership of over 280,000; and 50,000 vehicles for sale – no other New Zealand website has that number of vehicles for sale

- Trader Group’s endearing range of industry specific titles and websites have all contributed to substantially large growth over the last 5 years - in 05/06 the company will have grown 300% since 00/01

- These industry specific titles include Auto Trader, Deals on Wheels, Farm Trader, Motorcycle Trader & News and Trade A Boat. Two new titles were launched in 2004 – NZ Motorhomes, Caravans & Destinations and NZ Lifestyle Block.

Each title has a corresponding website: autotrader.co.nz; dealsonwheels.co.nz; farmtrader.co.nz; motorcycletrader.co.nz; tradeaboat.co.nz and nzmcd.co.nz. In 2005, Trader Group launched sellmefree.co.nz – a general classified site offering the unique premise of: “sell anything for free”.

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Hospitality NZ: Hospitality Wages Jump 9% To Pass Living Wage
Wages and salaries across the hospitality sector continue to increase despite businesses having to battle through some of the toughest trading periods in living memory... More>>



Climate Leaders Coalition: Launches New Statement Of Ambition, Appoints New CEO Convenor

The Climate Leaders Coalition is tonight officially launching a new Statement of Ambition to accelerate business action on climate change... More>>


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>



MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>



Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>