New Managing Partner for TEQUILA\ Auckland

New Managing Partner for TEQUILA\ Auckland

David Walden, Group Chief Executive Officer for TBWA\ and TEQUILA\ today announced the appointment of Mike Larmer as Managing Partner of TEQUILA\Auckland.

Larmer replaces Ben Goodale who left the agency recently.

"This is a significant appointment for TEQUILA\. Mike is a terrific talent, he has enormous experience and is highly rated by the TBWA\ and TEQUILA\ international networks, which were keen to place him in a key role. We are just thrilled to have him on board and very confident that, together with Creative Director Wayne Pick, they will take TEQUILA\ New Zealand to the next level," says David Walden.

Larmer is currently a Managing Partner at WRC (DDB) New Zealand. Prior to this he was joint MD of WWAV Rapp Collins London, the UKs leading full service direct marketing group, employing over 150 people.

"I moved to New Zealand for family reasons and Im thrilled with what Ive found," says Mike Larmer. "This is a vibrant, creatively-driven environment and I see the TEQUILA\ opportunity as a fantastic one. Wayne Pick has steered the agency to amazing creative success in the last 12 months and I look forward to working with him and David Walden to make TEQUILA\ even more successful."

"Mike is all quality and a great bloke. He will be a fantastic partner and is just what TEQUILA\ needs. I'm looking forward to working with him, says Creative Director, Wayne Pick.

About TEQUILA\ Auckland: TEQUILA\ Auckland is this years winner of the Admedia Fairfax Compact Agency of the Year and joint winner of the RSVP Grand Prix. It is currently ranked in the top 25 in the world on the Won Report of award-winning DM agencies. It is part of a fast-growing regional network, TEQUILA\ Asia Pacific, also named Media Magazines One to One Agency of the Year. New Zealand clients include ASB Bank, Nissan, adidas, Bridgestone, Firestone Direct, ACP, Fisher & Paykel Finance and MIT. TEQUILA\ with TBWA\Whybin was in the Unlimited Magazines Best Places to Work top 10 for the second year in a row.

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