Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Dan’s singlet revealed

October 9, 2006

Dan’s singlet revealed

Step aside James Dean – Jockey brings back the iconic, classic singlet this summer. And on the back of Dan Carter, it’s looking hotter than ever.

Dan has been a fine ambassador for Jockey since he joined the team in 2004. And when Dan puts his name to a singlet, everyone’s bound to sit up and take notice.

“Over the years the classic singlet has become something of a style icon,” says Jockey’s product manager, Paula Newbold. “So it’s great to have a sporting living-legend promote it.

“Like many modern garments, what was originally intended for underwear has come out from under and today is regarded as a stand-alone item – and the Jockey singlet certainly achieves this.”

From James Dean and John Travolta to Colin Meads and Fred Dagg, the simple singlet has cool, calm and collected written all over it – and the new Jockey singlet is no exception.

Masculinity and style encapsulate the Jockey singlet range. There’s an array of colours available – from traditional ‘Marlon Brando’ black and pure white through to the more vibrant reds, greens and blues.

The champion first five’s fans may have done a double take when Pacific Brands unveiled ‘Dan’s single’ billboards in Auckland and Christchurch last week. But it’s now revealed that it’s the new season’s Jockey singlet all the fuss is about.

And having the silkiest of footy strategists riding the Jockey sales campaigns has certainly grabbed the headlines in the minds of Kiwi blokes – sales leapt by about eight per cent as soon as Dan came aboard in 2004.

“But it will be your good keen Kiwi who will be making the play with the 2006 Jockey singlet,” says Paula Newbold.

The new range is made from 100 per cent cotton and includes the benefits of no side seams for extra comfort. Itchy tags have also been eliminated with care instructions printed onto the back of the neck.

The Jockey singlet is available in sizes small through to extra large and retails at $17.99.

Visit for images and screensavers of Dan in his singlet.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Stats NZ: Annual Goods Trade Surplus At 28-Year High

New Zealand’s annual goods trade surplus reached a 28-year high of $2.2 billion as imports tumbled in the year ended October 2020, Stats NZ said today. “This is the largest annual surplus since the July 1992 year, driven mainly by much lower ... More>>

ComCom: How Real Is That Bargain?

The Commerce Commission urges retailers and consumers to think hard about the bargains being offered as ‘Black Friday’ and Christmas draw near. Black Friday has now overtaken Boxing Day in terms of retail spending, according to data from electronic ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>