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Singapore Airlines To Redefine Premium Air Travel


12 October 2006

Singapore Airlines To Redefine Premium Air Travel

Customers can look forward to the most comfortable and elegant premium class cabins in the sky as Singapore Airlines prepares to unveil its latest suite of cabin products next week.

One of the boldest and most distinct cabin designs ever to be introduced, these next generation products will set new standards of excellence for premium air travel, and reinforce the airline’s product leadership in the airline industry.

The new products were developed from plan by Singapore Airlines together with leading transportation interior designer James Park Associates (JPA). The entire process, from research to completion, took four years.

They will debut on the Airline’s new Boeing 777-300ER (Extended Range) aircraft, which is scheduled to begin operations at the end of the year, and then on the Airbus A380.

Key to the design of the new products and services was customers’ ideas and feedback.

“We began the development work on the new cabins four years ago by asking our frequent flyers what they wanted to see in the future of air travel. At the top of their lists were personal space, sleep, peace, and most importantly, to have control over their time while flying,” said Sak-Hin Chin, Singapore Airlines’ General Manager New Zealand.

“Without revealing too much at this point, we are proud to say that with these new products, our premium customers will enjoy all that and more,” added Mr Chin.

Besides the new products, customers travelling in First and Business Class will also indulge in inflight dining specially designed by the airline’s panel of internationally renowned chefs, state-of-the-art inflight entertainment, and exclusive Singapore Airlines cabin service.

The new premium class products are manufactured in Japan by Koito Industries Limited.

More details of the new products will be announced at the Singapore Airlines new generation cabin product launch on 17 October.


About Singapore Airlines
As one of the world’s premier airlines, Singapore Airlines is committed to providing its customers with the best flying experience through innovative product and service offerings and by operating a young and technologically advanced fleet of aircraft. The airline is scheduled to take delivery of two new aircraft types, namely the Boeing 777-300ER (Extended Range) and the Airbus A380. Customers can look forward to a new range of cabin products, including seats, amenities, an improved version of the current inflight entertainment system, food and beverages, and service ware, when these aircraft enter commercial service.

About James Park Associates
James Park Associates (JPA) is a world leading interior and transport design consultancy based in London and Singapore. JPA’s extensive range of projects includes SkySuite – Singapore Airlines’ current award winning First Class cabin product. Their luxury train projects include the European Venice-Simplon Orient Express, PeruRail’s Andean Explorer, the Royal Scotsman and GNER’s high speed train in the UK. They are also the designers of many of the world’s most luxurious hotels such as the Lake Palace Hotel in Udaipur and the Taj Exotica Resort and Spa in Mauritius. For more information, please visit www.jpadesign.com.

About Koito Industries
Koito Industries is one of the leading manufacturers of aircraft seat products. Its products range from conventional economy class seats to full flat premium cabin products for a variety of Airbus and Boeing aircraft types, including the Airbus A380. It has also been selected by Airbus as “preferred suppliers” for the A380. Koito Industries also the seat manufacturer for Singapore Airlines’ current award winning First Class SkySuite product.

Headquartered in Yokohama, Japan, Koito Industries has sales offices in Tokyo, Osaka, Nagoya, as well as 23 other cities in Japan. Production and testing facilities are located in Yokohama and Fuji-Nagaizumi.

Ends

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