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Airline Takes On Board Phitek’s Headphones


Singapore Airlines Takes On Board Phitek’s Leading Anr™ Headphones

Auckland, 18 October 2006 - Phitek Systems, New Zealand-based global leader in advanced audio technologies, today announced that Singapore Airlines (SIA) has chosen the company’s latest premium grade noise cancellation headphones for use across its entire fleet in both First and Business classes.

SIA’s adoption of Phitek’s ANR™ headphones will commence with the introductory flight of the airline’s latest B777-300ER aircraft in December.

Mark Donaldson, CEO of Phitek Systems says that the selection of its headphones, on top of a recent decision by SIA to adopt its popular SmartJack® technology, represents a significant endorsement of the company’s product line.

“We strongly believe that the combination of our integrated noise cancellation technology, SmartJack®, combined with our latest headphone offering, establishes a new and exciting benchmark for the delivery of noise free audio entertainment in the cabin environment. Without doubt, this fleet-wide deal with SIA is another strong confirmation of that,” says Donaldson.

Donaldson also says that the headphones used on SIA’s fleet will carry Phitek’s own brand and ANR™ trade marks.

Yap Kim Wah, Senior Vice President of Product and Services for SIA, says Phitek's headphone technology was selected on the basis of its high-fidelity performance and comfort.

“Introducing Phitek’s active noise cancellation technology in conjunction with the launch of the new Kris World in-flight entertainment system, we hope to offer our customers an immersive and enjoyable in-flight entertainment experience,” says Yap.

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Yap also says that, “Phitek’s ANR™ technology provides effective noise cancellation that is suited for air travel and introducing this on our entire fleet enables us to deliver audio excellence to our customers.”

Donaldson says that the new SIA deal marks another important watershed for Phitek as the global leader in active noise cancellation technology.

“This major deal with SIA is a direct result of a proactive high-investment strategy in the aviation sector. Phitek’s strategy to extend its lead in the global aviation by supporting its successful SmartJack® integrated noise cancellation system with high performance complementary premium headphones is now paying dividends for the company, and its leadership position within the industry at large. “

“SIA’s adoption of Phitek’s patented SmartJack® integrated technology and premium noise cancellation headphones means that now more than 2.5 million passengers will experience the world beating performance of our active noise cancellation solutions each year.”

SIA will also employ Phitek’s advanced headphone testing software, Signal Space®, to manage headphone diagnostics and refresh.


For more information please contact:
Mark Donaldson, CEO, Phitek Systems, Ph +64 9 524 2984, Mobile +64 29 291 6550

Yap Kim Wah, Senior Vice President Product and Services, Singapore Airlines, Ph +6541 5880 (During Office Hours), +65 9753 2126 (After Office Hours)

Julien Leys, JML Communications, Ph +64 9 358 2828, Mobile +64 21 655 598

About Phitek Systems

Phitek Systems is a leader in the development of advanced analogue and digital signal processing technologies for audio enhancement and noise reduction including Active Noise Rejection (ANR™), Virtual Surround Sound (V3D™), and psycho-acoustic Low Frequency Extension (LFX™) technologies.

Phitek's avionic systems are employed by a number of the world's largest and most successful airlines including Lufthansa, British Airways, Emirates as well as Singapore Airlines. Phitek also manufactures headphones and flat panel speaker products for global consumer brands.

Phitek's headquarters is located in Auckland, New Zealand with operating offices and production facilities located in Hong Kong, Taiwan, Japan, and Shenzhen.

For more information about Phitek Systems Limited please visit www.phitek.com

About Singapore Airlines (SIA)

Singapore Airlines has grown from a regional airline into one of the world's leading carriers. Widely known as a symbol of service excellence, it is committed to provide its customers with the best flying experience through innovative product and service offerings and by operating a young and technologically advanced fleet of aircraft. The Airline is scheduled to take delivery it new Boeing 777-300ER (Extended Range) at the end of the year and customers will be able to enjoy state-of-the-art cabin products as well as leading edge in-flight entertainment when these aircraft enters service.

At the centre of its extensive route network is Singapore Changi Airport, one of the top-ranked travel gateways in the world. The passenger airline currently operates to 65 cities in 35 countries.

For more information about SIA, please visit www.singaporeair.com


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