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Announcing Claire Bloom, Queenstown fashion label

Announcing Claire Bloom, Queenstown fashion label

Claire Bloom with models in Queenstown yesterday during the launch of her fashion label Claire Bloom. Photo credit: Karen Knighton.

October 20, 2006: A new range of clothing for women from a new Queenstown based designer was launched today. The claire bloom label brings timeless, feminine designs to the New Zealand fashion mix.

The designer behind claire bloom is Claire Brinsley, originally from Wales and resident in Queenstown for the past 17 years.

The collection is the first for Claire and comprises 35 different pieces for summer. Her sample range for Winter 2007 has also just been completed. Launched at Decode, a clothing store specializing in Wakatipu and Otago designed fashion, the claire bloom range received an enthusiastic reception.

“claire bloom designs stand out as fresh, classic and feminine, even amongst the rich range stocked in our store. Claire’s designs reflect her; she has her own original influence and complements what we do here brilliantly. I think we’ll see her fly,” said Decode owner Maree Cross.

Claire describes her designs as quietly detailed and holding a timeless appeal.

“I’m thrilled with my first range and feel confident that my clothing will appeal to all women who appreciate well cut garments, clothes that make them feel special. My styles have been designed with women of all sizes in mind. I have had the great support of Kay Turner, my pattern maker – she worked for Jane Daniels for many years and is an absolute perfectionist.”

Claire is fully aware of the highly competitive nature of the fashion industry but believes her designs have a point of difference and will find a niche in the market.

“I have always loved feminine styles that have an edge, a difference in terms of detailing or some particularly eye catching fabric. It’s this twist that I aim for in my designs and that I believe will appeal to the market.”

Claire plans to take the summer and winter ranges on the road to introduce her label and herself to Southern fashion outlets.

“I’m looking forward to getting out on the road, meeting store owners, presenting myself and my range. I’m confident people will love many of my pieces and want to add them to their stock. But at the end of the day the most rewarding part of all of my hard work will be to see someone looking beautiful in claire bloom!”


About Claire Brinsley Resident in Queenstown for the past 17 years Claire is married with two young children. Her fashion and style sense, inherent since early childhood, has been honed by working with top pattern maker Kay Turner (Jane Daniels), experienced and professional cmts and fabric wholesalers.

Claire has a background in marketing and is a co-owner of The Dairy, a luxury private hotel in central Queenstown. When The Dairy was purchased it was a small luxury Bed and Breakfast property. Claire was responsible for overseeing an expansion, redecoration and complete refurbishment of the property to deliver the elegant and contemporary accommodation The Dairy is now known for.

For many years, Claire has dreamed of producing her own fashion label, having designed and made many of her own clothes for most of her life. She has now brought that dream to fruition.

About Decode Queenstown is literally blooming as a fashion centre according to Maree Cross of Decode. She describes her store as ‘fitting the niche between street/skate and high fashion’.

Decode reflects the ‘extraordinary design talent pulsing throughout the country and in particular the Wakatipu and Otago regions.’

Labels stocked by Decode include local Wakatipu labels Firefly (Lisa Payne), Smith and Western (Francesca King), Pest Control (Dan Kelly) Jane Sutherland, Siberia, Nikki Mason, Made @ Home and Nicola Martin. It also stocks well established New Zealand designers such as Chalky Digits and Miranda Brown.


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