Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Tourism Operator Urges Collective Approach

Press release from Touch of Spice

Tuesday 31 October 2006


Collective approach best, urges luxury travel and tourism operator

In the year since niche lifestyle management company Touch of Spice opened for business, demand for exclusive visitor services and luxury accommodation has skyrocketed.

“Demand for top end self-catered accommodation and accompanying exclusive concierge services has grown immensely. This is especially noticeable as we evaluate our company on its first birthday,” says Jacqui Spice, Touch of Spice lifestyle specialist and owner.

Industry bodies estimate luxury travel is growing worldwide, with the latest New Zealand figures* showing that the proportion of visitors spending over $5,000 per visit has risen from 7 per cent to 11 per cent in the past eight years. Average spend has increased by more than $750 to just over $3,000 in 2006.

“Our client base has more than tripled in the past six months, but as niche players in the industry we also recognise that luxury operators can benefit from working together. It’s fantastic to hear industry body TRENZ announce this week that it will feature a luxury travel trade show for the first time next year.”

Spice knew she had a strong business idea twelve months ago, but was surprised by the level of demand in Queenstown for her boutique services.

“When I launched Touch of Spice I’d done extensive research assessing the feasibility of a lifestyle management business, but had little idea that there would be such a large market in this country.”

Spice has ten years’ experience in the Caribbean and Mediterranean luxury super yacht industry; ideal training for setting up a lifestyle management company.

“From modest beginnings we’ve grown enormously, evolving to meet client needs. Word of mouth has been paramount to our success, helping us build a strong international, New Zealand and local resident client base.

“The phone has barely stopped ringing and taking part in a dedicated luxury travel trade show next year will only help enhance my client base, build awareness of who we are and what we’re providing here in Queenstown.”

Touch of Spice clients vary from locals in the Queenstown area looking for help to organise a special event, part-time international residents returning to their summer home, to families from Auckland escaping to Queenstown for an exclusive, private stay in a home with full concierge and chef services.

“We often cater for overseas VIPs who require utmost discretion and everything from high security in top level accommodation, to PA services and in-home yoga instruction,” says Spice.

“We deal with business people taking a much-earned break, but with limited time to enjoy it. It’s these people who benefit most from lifestyle management when they don’t have to spend lots of time poring over activity brochures. We think outside the box to develop creative and authentic itineraries, take clients off the beaten track and make sure just about every need is catered for.

“We do as little or as much as clients require, but everything is done to an exacting standard.”

When it comes to accommodation management, Touch of Spice is far more than simply a ‘key holder’. Special touches include stocking the fridge, sourcing rare vintage wines, or tracking down gourmet foods and private chefs for romantic dinners.

“We started with four properties on our accommodation list and now we offer a selection of fourteen exclusive homes for vacation rent, starting from $500 per night. We continuously add to our portfolio and we’re about to launch a two-tiered accommodation service featuring both the Premium Selection and Ultimate Indulgence Collection.”

Spice is also noticing a significant change in the demographic of her clientele.

“In my super yacht days I’d be dealing with a more mature client. Now we’re seeing a more youthful clientele, and we’re taking enquiries for top end accommodation from some interesting places, including an increasing number of Russians.”

Demand has fuelled business growth in Touch of Spice’s first year. Lifestyle Manager Erika Donaldson and Marketing Administrator Saffron Garner have joined the now four-strong team this month in full-time roles, and Spice is currently recruiting for another manager.

NOTE: *New Zealand Tourism Ministry statistics.

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Statistics: Annual Inflation Hits A Three-decade High At 5.9 Percent
The consumers price index increased 5.9 percent from the December 2020 quarter to the December 2021 quarter, the biggest movement since a 7.6 percent annual increase in the year to the June 1990 quarter, Stats NZ said today... More>>



Digitl: Bumper year ahead for NZ IT sector

Gartner says New Zealand spending on technology products and services will grow 7.4 percent this year. The company’s latest forecast says the market will total NZ$15.3 billion in 2022... More>>



Fonterra: Lifts Forecast Farmgate Milk Price Range

Fonterra Co-operative Group today lifted its 2021/22 forecast Farmgate Milk Price range to NZD $8.90 - $9.50 per kgMS, up from NZD $8.40 - $9.00 per kgMS. This increases the midpoint of the range, which farmers are paid off... More>>



Skoltech: Study Probes Earth’s Turbulent Past To Explain Where Oceans Came From

The origin of water on our planet is a hot question: Water has immense implications for plate tectonics, climate, the origin of life on Earth, and potential habitability of other Earth-like planets. In a recent study in Physical Review Letters, a Skoltech professor and his Chinese colleagues suggest... More>>


Statistics: Household Net Worth Grows In The September 2021 Quarter But At A Slower Pace Compared To March 2021

Household net worth grew by $60.7 billion in the September 2021 quarter compared with the June 2021 quarter, Stats NZ said today. This represents an increase of 2.5 percent, a similar result to the June 2021 quarter, which was up $60.6 billion or 2.6 percent... More>>

TradeMe: Job Market Ends 2021 On A High With Record Number Of Vacancies
The New Zealand job market finished 2021 on a high note, with the ball still firmly in the job hunters’ court, according to the analysis of 69,600 vacancies listed on Trade Me Jobs for the quarter ending 31 December (Q4)... More>>