Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Response to Guardian’s criticism of UK exports

November 1, 2006

The Village Press responds to The Guardian’s criticism of its UK exports

Wayne Startup, director of Hawke’s Bay-based extra virgin olive-oil producer The Village Press, says criticism in The Guardian of his product which is exported to top-of-the-range markets in the UK is illogical and unfair.

The Guardian, in an opinion piece entitled Small Crimes against the Planet, said the importation of The Village Press olive oil from the other side of the world was needlessly extravagant and wasteful of resources in a world that should be more environmentally aware. The concept is that of ‘food miles’, designed to promote the consumption of local produce as being more ecologically friendly than imports which used oil and carbon emissions to reach its market.

Mr Startup’s extra virgin olive oil is one of New Zealand’s successes in being featured on the delicatessen shelves of top-of-the-range supermarkets in the UK.

“Our response to the Guardian article is logical and factual because we at The Village Press make as little impact on the earth as possible through the environmentally sustainable way we grow and produce our cold-pressed extra virgin olive oil. We send it to the UK by boat which I understand makes far less carbon emissions than the plane,” Mr Startup says.

Mr Startup said the concept of food miles was irrelevant in situations such as the production of olive oil when a country was unable to supply its own needs and had to import to keep up with demand.

“Add to that the fact that The Village Press extra virgin olive oils are not subsidised like most European olive oil producers are and you can see that we feel we have good reason to be proud of our product and the way we produce it.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Commerce Commission: Appeals Record $2.25m Fine In Vodafone FibreX Case

The Commerce Commission has filed an appeal in the High Court against a record $2.25 million fine imposed on Vodafone NZ Limited (Vodafone) for its offending under the Fair Trading Act during its FibreX advertising campaign. While the sentence imposed in the Auckland District Court on April 14 was the largest-ever fine under the Fair Trading Act, the Commission will argue that it is manifestly inadequate... More>>

All District Health Boards: Historic Pay Equity Settlement

An historic agreement has been ratified that addresses a long-standing undervaluation of a workforce that is critical to the smooth running of our hospitals and the delivery of healthcare... More>>

MPI: Dry Autumn In Waikato And South Auckland Leads To Drought Classification Drought conditions affecting the primary sector in the Waikato and South Auckland were today classified as a medium-scale adverse event, enabling a package of support for farmers and growers... More>>

Barfoot & Thompson: Rents Up By Around 3% In Most Areas

The average weekly rent paid for homes in most areas of Auckland has risen by around 3 percent year-on-year. The figures for end March from more than 16,000 properties... More>>

DoC: Smeagol The ‘Gravel Maggot’ Leaves Its Rare Mark On The Remote West Coast
An extremely rare species of sea slug or ‘gravel maggot’ has been detected for the first time on a remote beach in South Westland... More>>

Immigration: Annual Net Migration Loss Of 7,300

The provisional net loss of 7,300 people in the year ended March 2022 was the lowest net migration for a March year since 2012, Stats NZ said today... More>>