Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ ingenuity sees world-first pre-prepared toastie

New Zealand ingenuity sees world-first pre-prepared ‘toastie’ now available

New Zealand consumers will be the first in the world to try the new Wattie’s® Toasties™ product produced at the company’s processing plant in Hastings.

After a flurry of worldwide interest earlier this year, Marketing Director Mike Pretty confirms that following months of research and development, world-first Toasties are now available in-store:

“The product is a natural development for Wattie’s. Toasted sandwiches have been a Kiwi favourite for decades - made from the traditional sandwich iron to the electric toastie maker of today. Wattie’s have taken it one step further, making it even more convenient to have your favourite toasted snack.

“Wattie’s Toasties seal delicious fillings between two slices of oat bran bread, ready to be thawed from the freezer and heated in the toaster in minutes. No more messy toasted sandwich makers.

“The challenges have been getting the home-made taste and keeping the filling in the sandwich. For the latter, we’re using special NZ-developed technology to seal the sandwich. This is a patented process.

“We wanted to maintain the home-made flavour of the different varieties, and we had fun experimenting with numerous options until we found the top five fillings. Of course it was also important that we create a high quality product – in particular with our Wattie’s Baked Bean Toastie.

“The Baked Bean Toasties required extensive and ongoing testing to truly replicate the distinctive flavour of Wattie’s baked beans on toast. The Wattie’s traditional Baked Bean recipe is a Kiwi favourite with 27 million cans consumed per year. We are always looking for ways to get more of this “superfood” into the diet. We know we’ve cracked it as everyone who tries a Wattie’s Toastie can’t get enough, so we are very excited to now launch the product to Kiwi consumers,” says Mike.

The product has captured attention in the UK, Australian and Japanese markets where it may be introduced after New Zealand demand has been met.

There are five delicious flavours in the range: Ham, Cheese and Onion; Cheese and Onion; Corn and Cheese; Cheese Lovers; and Baked Beans.

Wattie’s Toasties are available in supermarket freezers now.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Stats NZ: Annual Goods Trade Surplus At 28-Year High

New Zealand’s annual goods trade surplus reached a 28-year high of $2.2 billion as imports tumbled in the year ended October 2020, Stats NZ said today. “This is the largest annual surplus since the July 1992 year, driven mainly by much lower ... More>>

ComCom: How Real Is That Bargain?

The Commerce Commission urges retailers and consumers to think hard about the bargains being offered as ‘Black Friday’ and Christmas draw near. Black Friday has now overtaken Boxing Day in terms of retail spending, according to data from electronic ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>