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Kiwi women doing the business with Shewee

H Tims Distributors LTD

Media Statement
09 October 2006

Kiwi women doing the business with Shewee

A simple idea that is revolutionising women’s lives in Britain and Europe has now been introduced to New Zealand.

Shewee is a specially shaped plastic funnel that allows women to hygienically and easily urinate while standing up and without removing any clothes.

“All women have been in situations where there’s no toilet available or the public loo is too filthy to sit on. Shewee puts an end to squatting bare-bottomed behind a bush or the need to hover over a dirty seat,” says New Zealand distributor Judy-Anne Dentice. Just the thing for the Big Day Out and summer outdoor concerts!

Shewee is a 17cm long, lightweight plastic device that directs urine away from the body and clothes. It costs $19.90 and comes in a hygienic re-sealable pouch so it’s easy to carry in a handbag, backpack, bum bag or pocket.

“Shewee is coated with a special surface that repels liquids, so a simple shake when finished ensures no mess – just like when men do their business,” Ms Dentice says.

“There’s nothing like it available for New Zealand women. The nearest equivalents are all flimsy cardboard and thrown away after a single use. Shewee can be easily washed or sterilised and is re-usable. The ergonomic design means no splashes or spillage and the liquid-repellent coating ensures maximum hygiene,” she says.

Shewee was first seen in New Zealand when British inventor Samantha Fountain presented it on the BBC show Dragons’ Den. Shewee was patented in 1999 and has won design and business awards for Ms Fountain.

Ms Dentice says that while men can discreetly do the business then zip up and be on their way in a few seconds, there’s far more involved for women.

“Until now, women needed to find somewhere private so they could re-arrange or remove clothing, bare their bottom and squat – all the time worrying about germs, keeping their dignity and keeping warm. Shewee does away with all that fuss. It lets women stand up and take control,” she says.

“For a long distance runner or triathlete, the time saved for a comfort stop could literally be a race-winning difference,” Ms Dentice says.

“Women can avoid queuing for the small number of blocked and filthy toilets provided at many big events such as outdoor concerts. Women out water skiing, fishing, sailing or any other sort of boating won’t need to worry any more about balancing their butt over the rail. All that indignity can easily be avoided by dealing with the problem the same way men do,” she says.

Shewee is ideal for travel, skiers, hikers, cyclists, climbers, divers, campers, boaties, runners, women in the armed forces, police and any woman who’s sick of “holding on” just because there’s no clean loo available.

Ms Dentice says that nurses, midwives and carers for people with limited mobility have all been very interested in Shewee. Not only is it useful for urination, it also makes it very easy to collect urine samples for these professionals.

“The fact that its washable and re-usable means hospitals and clinics don’t end up paying big dollars to help women spend a penny,” she says.

--

Questions and Answers

What is Shewee?
Shewee is a specially shaped plastic funnel that allows women to hygienically and easily urinate while standing up. Women don’t have to remove or re-arrange their clothes to use Shewee, which directs urine away from the body and clothes. Shewee is coated with a special surface that repels liquids, so a simple shake when finished ensures no mess. Shewee can be cleaned or sterilised and is re-usable.

Aren’t these things already available?
There’s nothing else like Shewee available in New Zealand. Shewee is plastic and its smooth liquid repellent coating means it can be simply shaken dry and put back in its re-sealable pouch to ensure cleanliness. It can be easily washed or sterilised and is re-usable. Other urination aids are cardboard troughs that are designed to be thrown away after a single use. Shewee is and ergonomically designed funnel with a fully enclosed outlet that keeps the user dry and clean, while the cardboard troughs can be very difficult to use without splashes and spillage.

When and where would anyone use a Shewee?
Shewee can be used when boating, at a concert, camping, hiking, at the roadside during a long journey, running, skiing, cycling, – in fact at any time or place that women want the discrete and hygienic convenience that men take for granted.

Where can I buy a Shewee?
Shewee can be bought directly from the Shewee website www.shewee.co.nz and Trademe key word ‘Shewee’ for $19.90, Shewee provides the convenience of comfort stops that men take for granted. A $2 outlet pipe can be bought to extend the length of Shewee by 15cm, so urine is directed well beyond bulky clothing such as ski pants or Antarctic survival suits.

ENDS

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