Direct And Interactive Marketing Awards Finalists
NZ Direct And Interactive Marketing Awards 2006 Finalists Announced
Now that the blood, sweat and tears of the
judging process is over, the Marketing Association is proud
to announce the finalists for the 2006 New Zealand Direct
and Interactive Marketing Awards, in partnership with New
Zealand Marketing Magazine
But the suspense remains.
Everybody will have to wait until the worthy winners are
unveiled at the prestigious Awards Evening in Auckland on 23
February.
“The quality of entries has been
consistently high and it was a difficult decision for us to
select the elite group of finalists,” commented the
judges.
FINALISTS in the New Zealand Direct and
Interactive Awards 2006
The Marketing Association is
proud to announce the finalists for the 2006 New Zealand
Direct and Interactive Marketing Awards, in partnership with
New Zealand Marketing Magazine
The New Zealand Post RSVP
Awards are judged on strategy, creativity, results and the
degree of difficulty in a number of categories.
The
Customer Acquisition category recognises campaigns that
directly contribute to the acquisition of new clients,
customers, suppliers or sponsors for a product or service.
The 14 finalists in this category are:
AIM Proximity and
Air New Zealand for 3D Special Offers
AIM Proximity and
Bank of New Zealand for the Body Parts campaign
AIM
Proximity and Xtra for Xtra Hot Deals
AIM Proximity and
Yellow Pages for Call Monitoring Odometer
AIM Proximity
and Lexus for Lexus IS Art in Motion.
OgilvyOne and
Nestlé for Nestlé Purina PetCare’s Friskies Guts
OgilvyOne and SellAgence Ltd for Gillette Project
Vibrate.
JustONE and Ferrit for Ferrit’s Prize
Election
Wunderman for Mainland Products Kiwi Heritage
Bacon.
Frank and Lifeworks for Lifeworks’ Turn your
Life around
Radiation and Visique for Visique’s Fly
Buys Acquisition campaign
Draft NZ and Genesis Energy for
Kustom Konnections Quick Fix
Publicis Dialog and Mercury
Energy for RD1 Move DM
Colenso.99 and Village SKYCITY
Cinemas for the Building Cinema Loyalty campaign
The
Customer Retention category recognises campaigns that
improve the retention of current clients, customers,
suppliers or sponsors of a product or service
The 5
finalists in this category are:
TOUCH/CAST NEXT and
Telecom Ltd for Push the Button campaign
Publicis Dialog
and ChildFund New Zealand for the ChildFund launch
campaign
AIM Proximity and Yellow Pages for the Yellow
Pages Speedy campaign
TEQUILA\ and ASB for ASB’s
Tertiary campaign
RBR and ANZ for ANZ’s Pre-approved
Personal Loans
The Internal Category recognises
programmes designed to communicate within workplaces and
organisations.
This year’s 4 finalists in this category
are:
AIM Proximity and Air New Zealand for the Grabaseat
campaign,
AIM Proximity and Pharmacybrands for Unichem
Common Health Games
Lavender* and Westpac for Westpac’s
Online Saver campaign
Visique for their Amazing Race
campaign
The Lead Generation category acknowledges
outstanding campaigns which generate a response as a lead
for follow-up campaigns.
The 13 finalists are:
AIM
Proximity and New Zealand Post for the New Post Codes and
Address Standards campaign
AIM Proximity and New Zealand
Post for the Mailed Anything Sexy Lately campaign
AIM
Proximity and New Zealand Post for Design a Stamp
competition
AIM Proximity and Air New Zealand for 3D
Special Offers
AIM Proximity and Toyota New Zealand for
RAV4 Tease
AIM Proximity and Lexus for Lexus IS Art in
Motion
WRC for The Rum Company and Lion Nathan’s Host
the Coruba Gold Fifty Thousand Dollar Launch
Party
TEQUILA\ and ASB for the Rural Spring
campaign
Clemenger BBDO and QV Online for the QV
Educational campaign
RBR and Candida Stationery for the
Art of the Envelope Call for Entries 2006
Sugar
Advertising and South Australian Tourism Commission for
Discover the Secrets of South Australia
Draft NZ and Les
Mills International for Virtualbodyjam.com
OgilvyOne and
The Laminex Group for Laminex Tangram
The
Loyalty/Relationship Programme category acknowledges a
series of communications to a maintained database which are
designed to develop and recognise a marketing relationship.
It must clearly identify the enhanced status of the
relationship and show the communications over a period of no
less than 2 years
The 4 finalists here are:
OgilvyOne
and Nestlé for the GOOD TIMES programme
AIM Proximity
and Air New Zealand for Special Offers
Programme
Colenso.99 and Farmers for the Farmers Beauty
Club
Colenso.99 and Village SKYCITY Cinemas for the
Building Cinema Loyalty campaign
The Sales Generation
category recognises campaigns which directly drive
revenue-generating sales
The 19 finalists are:
AIM
Proximity and Lexus for Lexus IS Art in Motion
AIM
Proximity and Haunui Farm for the S.P.E.M. Programme
AIM
Proximity and Progressive Enterprises for onecard 3rd
birthday
AIM Proximity and Air New Zealand for the
Special Offers Programme
AIM Proximity and Air New
Zealand for the Grabaseat Campaign
AIM Proximity and Bank
of New Zealand for the Body Parts Campaign
DDB New
Zealand Limited and the Child Cancer Foundation for Fight
the Monster
Colenso.99 and Farmers for the Farmers Beauty
Club
TEQUILA\ and Nissan New Zealand for
Murano/Pathfinder Torn Campaign
Lavender* and Westpac for
Fleximan Mortgage Broker DM
Clemenger BBDO and Mitsubishi
for Mitsubishi Canter
Lavender* and Sky City for Sky
City’s Big Time
Draft NZ for St Laurence’s Who’d
Have Thought
Draft NZ for Roost Mortgage Brokers’ Hello
Roost
Wunderman, Y & R and TOWER Insurance for Tower’s
Dream Room
RBR, Generator and TOWER Insurance for
Tower’s Win a Dream Garden campaign
TEQUILA\ and Adidas
for the adirun.co.nz launch
OgilvyOne and the Laminex
Group’s Laminex Tangram launch
AIM Proximity with
Clemenger BBDO and IAG New Zealand for IAG’s Your
Stuff’s Worth More than you Think
The Sales Promotion
Category is for campaigns designed to indirectly influence
customers over a given promotional period employing one or a
combination of techniques
The 7 finalists in the Sales
Promotion Category are:
Clemenger BBDO and QV Online for
QV Education Campaign
Lavender* and Westpac for
Westpac’s Capped Rate Mortgage Broker DM
JustONE and
Ferrit for Ferrit’s Prize Election
Wunderman and
Mainland Products for the Kiwi Heritage Bacon
campaign
Whitcoull’s Top 100 Campaign
AIM Proximity
and Bank of New Zealand for Body Parts campaign
AIM
Proximity and Visa International for The Da Vinci Code
campaign
The Shoestring Budget category covers any
published communication item soliciting orders, enquiries or
donations with an expenditure of $15,000 or less and a cost
per contact not exceeding $15.00
The 6 finalists in this
category are:
Publicis Mojo and Auckland City Mission for
the Winter Appeal
DDB New Zealand and nzgirl for The
Stunt that Never Was
DDB New Zealand for Asia Pacific’s
Come Together With Durex
TEQUILA\ and ASB for ASB’s
Goodbye Landlord
Admission and Cyber Glue for Check it
out – MemberConnex launch Campaign
AIM Proximity for
their Christmas – The Art of Giving campaign
The New
Zealand Post RSVP CRAFT Awards are awarded to the entry
displaying the single best example of craft quality in each
category. To maintain the suspense, finalists will not find
out which Craft category they’re short-listed in until
Awards Night in February
The total list of finalists for
the Craft Awards is as follows:
AIM Proximity for :
Air New Zealand’s 3D Special Offers Campaign
Air
New Zealand’s Grabaseat Campaign
New Zealand Post’s
Design a Stamp Competition
Telecom Mobile’s Ode to
025
Roost Mortgage Brokers Hello Roost campaign
Bank
of New Zealand’s Body Parts campaign
Lexus New
Zealand’s Lexus IS ART in Motion
Haunui Farm’s
S.P.E.M. campaign
Clemenger BBDO for QV Online’s
Educational Campaign
Colenso.99 for Farmers Beauty
Club
DDB New Zealand Ltd for :
Child Cancer
Foundation’s Fight the Monster
Asia Pacific’s Come
Together with Durex
nzgirl’s The Stunt that Never
Was
Draft NZ for :
Vodafone New Zealand Foundation’s
Nice-onality Test
Vodafone New Zealand’s SME lifecycle
campaign
Les Mills International’s Death
Valley
OgilvyOne for :
Nestlé New Zealand
Ltd’s GOOD TIMES Programme
Nestlé Purina PetCare’s
Friskies Guts
TEQUILA\ for :
Bridgestone’s Tyre
Swing
ASB’s Goodbye Landlord
Woosh’s Cut out the
Big Guy
TOUCH/CAST NEXT for Telecom Ltd’s Push the
Button
TBWA/Whybin & TEQUILA\ for the TBWA/Whybin &
TEQUILA\ Snowman
WRC for The Rum Company and Lion
Nathan’s Host the Coruba Gold Fifty Thousand Dollar Launch
Party.
NEXUS AWARDS FINALISTS
The NEXUS Awards,
proudly sponsored by ORACLE, recognise and honour excellence
in the direct marketing infrastructure - the processes that
go on behind the scenes
AIM Proximity and onecard for
onecard – a fresh look at pricing
AIM Proximity and
Lexus for Lexus Art IN Motion
Datamine and Foodstuffs for
Foodstuffs Auckland
Datamine and ANZ for ANZ’s High 5
Campaign
Marketing Impact Limited and Rockgas for
Rockgas’ Online Marketing System
Simplicity Australasia
Ltd and Nestlé for Nestlé’s GOOD TIMES
programme
Telecom New Zealand for Telecom New Zealand’s
Project Go See
Telecom New Zealand for Xtra’s Broadband
Welcome
Vodafone for Vodafone’s Project
Alight
Speculation around the final winners will be rife until all is revealed at Sky City on 23 February 2007. Visit www.marketing.org.nz for further details.
Ends