Direct And Interactive Marketing Awards Finalists

NZ Direct And Interactive Marketing Awards 2006 Finalists Announced

Now that the blood, sweat and tears of the judging process is over, the Marketing Association is proud to announce the finalists for the 2006 New Zealand Direct and Interactive Marketing Awards, in partnership with New Zealand Marketing Magazine

But the suspense remains. Everybody will have to wait until the worthy winners are unveiled at the prestigious Awards Evening in Auckland on 23 February.
“The quality of entries has been consistently high and it was a difficult decision for us to select the elite group of finalists,” commented the judges.

FINALISTS in the New Zealand Direct and Interactive Awards 2006
The Marketing Association is proud to announce the finalists for the 2006 New Zealand Direct and Interactive Marketing Awards, in partnership with New Zealand Marketing Magazine

The New Zealand Post RSVP Awards are judged on strategy, creativity, results and the degree of difficulty in a number of categories.
The Customer Acquisition category recognises campaigns that directly contribute to the acquisition of new clients, customers, suppliers or sponsors for a product or service. The 14 finalists in this category are:
AIM Proximity and Air New Zealand for 3D Special Offers
AIM Proximity and Bank of New Zealand for the Body Parts campaign
AIM Proximity and Xtra for Xtra Hot Deals
AIM Proximity and Yellow Pages for Call Monitoring Odometer
AIM Proximity and Lexus for Lexus IS Art in Motion.
OgilvyOne and Nestlé for Nestlé Purina PetCare’s Friskies Guts
OgilvyOne and SellAgence Ltd for Gillette Project Vibrate.
JustONE and Ferrit for Ferrit’s Prize Election
Wunderman for Mainland Products Kiwi Heritage Bacon.
Frank and Lifeworks for Lifeworks’ Turn your Life around
Radiation and Visique for Visique’s Fly Buys Acquisition campaign
Draft NZ and Genesis Energy for Kustom Konnections Quick Fix
Publicis Dialog and Mercury Energy for RD1 Move DM
Colenso.99 and Village SKYCITY Cinemas for the Building Cinema Loyalty campaign
The Customer Retention category recognises campaigns that improve the retention of current clients, customers, suppliers or sponsors of a product or service
The 5 finalists in this category are:
TOUCH/CAST NEXT and Telecom Ltd for Push the Button campaign
Publicis Dialog and ChildFund New Zealand for the ChildFund launch campaign
AIM Proximity and Yellow Pages for the Yellow Pages Speedy campaign
TEQUILA\ and ASB for ASB’s Tertiary campaign
RBR and ANZ for ANZ’s Pre-approved Personal Loans
The Internal Category recognises programmes designed to communicate within workplaces and organisations.
This year’s 4 finalists in this category are:
AIM Proximity and Air New Zealand for the Grabaseat campaign,
AIM Proximity and Pharmacybrands for Unichem Common Health Games
Lavender* and Westpac for Westpac’s Online Saver campaign
Visique for their Amazing Race campaign
The Lead Generation category acknowledges outstanding campaigns which generate a response as a lead for follow-up campaigns.
The 13 finalists are:
AIM Proximity and New Zealand Post for the New Post Codes and Address Standards campaign
AIM Proximity and New Zealand Post for the Mailed Anything Sexy Lately campaign
AIM Proximity and New Zealand Post for Design a Stamp competition
AIM Proximity and Air New Zealand for 3D Special Offers
AIM Proximity and Toyota New Zealand for RAV4 Tease
AIM Proximity and Lexus for Lexus IS Art in Motion
WRC for The Rum Company and Lion Nathan’s Host the Coruba Gold Fifty Thousand Dollar Launch Party
TEQUILA\ and ASB for the Rural Spring campaign
Clemenger BBDO and QV Online for the QV Educational campaign
RBR and Candida Stationery for the Art of the Envelope Call for Entries 2006
Sugar Advertising and South Australian Tourism Commission for Discover the Secrets of South Australia
Draft NZ and Les Mills International for Virtualbodyjam.com
OgilvyOne and The Laminex Group for Laminex Tangram
The Loyalty/Relationship Programme category acknowledges a series of communications to a maintained database which are designed to develop and recognise a marketing relationship. It must clearly identify the enhanced status of the relationship and show the communications over a period of no less than 2 years
The 4 finalists here are:
OgilvyOne and Nestlé for the GOOD TIMES programme
AIM Proximity and Air New Zealand for Special Offers Programme
Colenso.99 and Farmers for the Farmers Beauty Club
Colenso.99 and Village SKYCITY Cinemas for the Building Cinema Loyalty campaign
The Sales Generation category recognises campaigns which directly drive revenue-generating sales
The 19 finalists are:
AIM Proximity and Lexus for Lexus IS Art in Motion
AIM Proximity and Haunui Farm for the S.P.E.M. Programme
AIM Proximity and Progressive Enterprises for onecard 3rd birthday
AIM Proximity and Air New Zealand for the Special Offers Programme
AIM Proximity and Air New Zealand for the Grabaseat Campaign
AIM Proximity and Bank of New Zealand for the Body Parts Campaign
DDB New Zealand Limited and the Child Cancer Foundation for Fight the Monster
Colenso.99 and Farmers for the Farmers Beauty Club
TEQUILA\ and Nissan New Zealand for Murano/Pathfinder Torn Campaign
Lavender* and Westpac for Fleximan Mortgage Broker DM
Clemenger BBDO and Mitsubishi for Mitsubishi Canter
Lavender* and Sky City for Sky City’s Big Time
Draft NZ for St Laurence’s Who’d Have Thought
Draft NZ for Roost Mortgage Brokers’ Hello Roost
Wunderman, Y & R and TOWER Insurance for Tower’s Dream Room
RBR, Generator and TOWER Insurance for Tower’s Win a Dream Garden campaign
TEQUILA\ and Adidas for the adirun.co.nz launch
OgilvyOne and the Laminex Group’s Laminex Tangram launch
AIM Proximity with Clemenger BBDO and IAG New Zealand for IAG’s Your Stuff’s Worth More than you Think
The Sales Promotion Category is for campaigns designed to indirectly influence customers over a given promotional period employing one or a combination of techniques
The 7 finalists in the Sales Promotion Category are:
Clemenger BBDO and QV Online for QV Education Campaign
Lavender* and Westpac for Westpac’s Capped Rate Mortgage Broker DM
JustONE and Ferrit for Ferrit’s Prize Election
Wunderman and Mainland Products for the Kiwi Heritage Bacon campaign
Whitcoull’s Top 100 Campaign
AIM Proximity and Bank of New Zealand for Body Parts campaign
AIM Proximity and Visa International for The Da Vinci Code campaign
The Shoestring Budget category covers any published communication item soliciting orders, enquiries or donations with an expenditure of $15,000 or less and a cost per contact not exceeding $15.00
The 6 finalists in this category are:
Publicis Mojo and Auckland City Mission for the Winter Appeal
DDB New Zealand and nzgirl for The Stunt that Never Was
DDB New Zealand for Asia Pacific’s Come Together With Durex
TEQUILA\ and ASB for ASB’s Goodbye Landlord
Admission and Cyber Glue for Check it out – MemberConnex launch Campaign
AIM Proximity for their Christmas – The Art of Giving campaign
The New Zealand Post RSVP CRAFT Awards are awarded to the entry displaying the single best example of craft quality in each category. To maintain the suspense, finalists will not find out which Craft category they’re short-listed in until Awards Night in February
The total list of finalists for the Craft Awards is as follows:
AIM Proximity for :
Air New Zealand’s 3D Special Offers Campaign
Air New Zealand’s Grabaseat Campaign
New Zealand Post’s Design a Stamp Competition
Telecom Mobile’s Ode to 025
Roost Mortgage Brokers Hello Roost campaign
Bank of New Zealand’s Body Parts campaign
Lexus New Zealand’s Lexus IS ART in Motion
Haunui Farm’s S.P.E.M. campaign
Clemenger BBDO for QV Online’s Educational Campaign
Colenso.99 for Farmers Beauty Club
DDB New Zealand Ltd for :

Child Cancer Foundation’s Fight the Monster
Asia Pacific’s Come Together with Durex
nzgirl’s The Stunt that Never Was
Draft NZ for :

Vodafone New Zealand Foundation’s Nice-onality Test
Vodafone New Zealand’s SME lifecycle campaign
Les Mills International’s Death Valley
OgilvyOne for :

Nestlé New Zealand Ltd’s GOOD TIMES Programme
Nestlé Purina PetCare’s Friskies Guts
TEQUILA\ for :

Bridgestone’s Tyre Swing
ASB’s Goodbye Landlord
Woosh’s Cut out the Big Guy
TOUCH/CAST NEXT for Telecom Ltd’s Push the Button
TBWA/Whybin & TEQUILA\ for the TBWA/Whybin & TEQUILA\ Snowman
WRC for The Rum Company and Lion Nathan’s Host the Coruba Gold Fifty Thousand Dollar Launch Party.

NEXUS AWARDS FINALISTS

The NEXUS Awards, proudly sponsored by ORACLE, recognise and honour excellence in the direct marketing infrastructure - the processes that go on behind the scenes
AIM Proximity and onecard for onecard – a fresh look at pricing
AIM Proximity and Lexus for Lexus Art IN Motion
Datamine and Foodstuffs for Foodstuffs Auckland
Datamine and ANZ for ANZ’s High 5 Campaign
Marketing Impact Limited and Rockgas for Rockgas’ Online Marketing System
Simplicity Australasia Ltd and Nestlé for Nestlé’s GOOD TIMES programme
Telecom New Zealand for Telecom New Zealand’s Project Go See
Telecom New Zealand for Xtra’s Broadband Welcome
Vodafone for Vodafone’s Project Alight

Speculation around the final winners will be rife until all is revealed at Sky City on 23 February 2007. Visit www.marketing.org.nz for further details.

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