Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

42 Below Cocktail World Cup


42 Below Cocktail World Cup

"Why should entertainment be born from studios and producers when it can be born from a brand?" says 42 Below Chief Vodka Bloke Geoff Ross.

"If the brand story is strong enough, it can create its own story. And that is what we have done: create a story around the 42 Below Cocktail World Cup that goes out to New Zealand - and the world."

The 42 Below Cocktail World Cup took place in Queenstown in September - 42 of the world's best mixologists journeyed from across the globe for an extraordinary cocktail competition like no other. Bartenders shook a Cosmopolitan while bungy-jumping off the Kawarau Bridge, mixed a Martini on the Shotover Jet and created a cocktail on top of the Remarkables, before the spectacular grand final shake-off at Earnslaw Park.

And it was all caught on camera.

Geoff Ross adds, "What's great about creating a show of the 42 Below Cocktail World Cup is that the world gets to see our brand in its home environment. Millions of viewers around the world will be achieved - and there is no way we could have paid for that with advertising.

"We're working out how to tell stories around our brands that people want to watch - and we're having fun doing it because you just can't fake that sort of thing."


The 42 Below Cocktail World Cup 2006 will screen at 10.30pm on TV2, Tuesday 12 December - don't miss it.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>

ALSO:

Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>

ALSO:

Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Stats NZ: Annual Goods Trade Surplus At 28-Year High

New Zealand’s annual goods trade surplus reached a 28-year high of $2.2 billion as imports tumbled in the year ended October 2020, Stats NZ said today. “This is the largest annual surplus since the July 1992 year, driven mainly by much lower ... More>>

ComCom: How Real Is That Bargain?

The Commerce Commission urges retailers and consumers to think hard about the bargains being offered as ‘Black Friday’ and Christmas draw near. Black Friday has now overtaken Boxing Day in terms of retail spending, according to data from electronic ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>

ALSO:


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>