Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Domestic Travel Initiative Popular Amongst Kiwis

12 December 2006

AA's '101' Domestic Travel Initiative Popular Amongst Kiwis

New Zealand's largest domestic tourism initiative ever undertaken - the AA's '101 Must Do's for Kiwi's' - has proven hugely popular with online voters.

The campaign encourages New Zealanders to experience and rate the best our country has to offer, and since the September launch the AA Travel '101' website has attracted more than 5 million page impressions and over 580,000 user sessions.

"We are impressed by the amount of awareness of the '101' travel campaign, and at the overall amount of traffic the website has generated to date," says Pete Blackwell, General Manager of AA Tourism.

"The aim of '101 Must Do's For Kiwis' is to put New Zealand back into the holiday plans of New Zealanders, increasing the amount of Kiwis holidaying at home," he says.

Blackwell says that New Zealanders have really got behind '101' so far, with over 136,000 experience ratings received and more than 19,000 people registering to the site.

"Summer is almost upon us and it's that time when Kiwis are planning their travel over the Christmas and New Year break. It was the ideal time to launch the campaign and get New Zealanders engaged; thinking about what's on offer in our own backyard."

"Kiwis have until early next year to vote online for their favourite '101 Must Do's'. That way people can visit as many of the 101 experiences over the summer holidays."

"While we tend to be world renowned travellers, New Zealander also need reminding that some of the best on offer is our own slice of heaven," he says.

Visitors to the website can locate each of the '101 Must Do's' using an interactive map, blog their experiences and upload holiday photos.

The 101 New Zealand experiences were nominated by 32 regional tourism authorities. The overall winner of '101 Must Do's for Kiwis' will be announced in February and will be supported by a TV programme featuring some of the most popular experiences.

Note for Media: The full list of '101 Must Do's for Kiwis' is available at .


© Scoop Media

Business Headlines | Sci-Tech Headlines


Electricity Authority: Review Of Competition In The Wholesale Electricity Market Raises Questions

In March 2021 the Electricity Authority announced it would conduct a review into competition in the wholesale electricity market. The period of the review covers the sustained elevated electricity prices since an unplanned outage at the Pohokura gas facility in Spring 2018... More>>

Government: RSI ‘State Of The Nation’ Report Published
latest research, science and innovation system report card is now available, and outlines how the system is performing, Research, Science and Innovation Minister Megan Woods has announced. “The report seeks to increase transparency, act as a reliable data source and stimulate discussion... More>>

Fonterra: Increases 2021/22 Forecast Farmgate Milk Price

Fonterra Co-operative Group Limited today increased and narrowed its forecast Farmgate Milk Price range to NZD $7.90 - $8.90 per kgMS, from NZD $7.25 - $8.75 per kgMS. The midpoint of the range, which farmers are paid off, has increased to NZD $8.40 per kgMS, from NZD $8.00 per kgMS... More>>

Pamu & Westpac: Market-leading Sustainability-Linked Loan

Westpac NZ and Pāmu have signed New Zealand’s most comprehensive Sustainability-Linked Loan to date, also the largest in the agricultural sector, and the first involving a state-owned enterprise. Pāmu, also known as Landcorp, is New Zealand’s biggest farming business. It will borrow $85m from Westpac NZ over three years... More>>

Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>

ComCom: Companies In Hot Water For Selling Unsafe Hot Water Bottles And Toys

A wholesaler and a retailer have been fined a total of $140,000 under the Fair Trading Act for selling hot water bottles and toys that did not comply with mandatory safety requirements. Paramount Merchandise Company Limited (Paramount) was fined $104,000 after pleading guilty in the Manukau District Court... More>>