"Inspiring On Every Screen" strategy released
18 December, 2006
"Inspiring On Every Screen" strategy released by TVNZ
Over the next five years Television New Zealand will be evolving into a broadcaster that supplies content to more than just the television screen.
"Inspiring On Every Screen", TVNZ's strategy 2007-2011, has the organisation complementing its traditional broadcasting role with content being made available to New Zealanders via the internet and on mobile phones.
While One and TV2 will remain TVNZ's core business, changing international and local audience use of media and changes in technology meant that New Zealanders were increasingly wanting their news, information and entertaining when they wanted and where they wanted.
"The traditional business of television is changing," TVNZ Chief Executive Rick Ellis said.
"TVNZ's future is in providing great New Zealand and international news, information and entertainment on every screen – TV, internet and mobile phone.
"TVNZ wants to embrace the reality of the changing media landscape. Some of the changes will happen sooner rather than later. But as a business we must prepare ourselves for it."
This "Inspiring On Every Screen" future means some of TVNZ's future will be based on partnerships at times with media and telco rivals.
"Not only will TVNZ have to have an organisation that is capable of delivering 'Inspiring On Every Screen' it will have to change the way it thinks about the business of content. With some content we will be rivals with other parties and at other times their partners."
He said the "Inspiring On Every Screen" future opened up more opportunities for New Zealanders to produce and see more New Zealand news, information and entertainment; to increase TVNZ's public value and help build national identity. This "Inspiring On Every Screen" future also created more opportunities for advertisers to reach their customers and, as such, to increase TVNZ's commercial value.
"TVNZ ondemand" was an example of the sorts of initiatives the organisation would be involved with in future.