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Unique Browsers and Conversion Growing

Green Light for Ferrit Traffic

Unique Browsers and Conversion Growing

Traffic at shopping website Ferrit is growing steadily as Kiwis begin to take the site’s new online shopping carts for a spin.

On Monday Ferrit had its highest traffic day ever with 18,240 visitors.

Ferrit’s shopping cart went live on Wednesday 22 November. In the week beginning 20 November, Ferrit received 52,470 unique browsers and the average order was $87. In the week beginning 4 December Ferrit received 63,253 unique browsers and the average order value was $125.

Ferrit General Manager, Ralph Brayham, says the site is getting repeat customers already.

“Nearly 15 percent of our consumers have purchased more than once and customers are also taking advantage of the single shopping cart,” says Brayham. “More than 15 percent of shopping carts contain goods from across multiple retailers.”

Ferrit’s strongest sales category is books, music, movies and games, which carries 45 percent of sales, and 24 percent of site traffic. People often know what they want in this category, search for it, find it and purchase, without spending much time browsing for ideas.

This is reflected in the retailers receiving most orders, with Whitcoulls at the top, followed by New Zealand Internet Shop and Gameplanet.

Electronics has the highest proportion of site traffic of any category at 29 percent and the second highest proportion of sales at 24 percent. This suggests some browsing and comparison by customers before they purchase.

Top retailers by turnover were Hill & Stewart, Gameplanet Store and LV Martin & Son, reflecting the higher ticket price of electronic goods and appliances.

A 24-hour Hill and Stewart promotion saw several Panasonic 42” plasma TV screens sold at a discounted online-only price. Other popular items include electronic Sudoku games, foot spas and ice cream makers.


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