Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fairfax Media NZ & APN Research

Fairfax Media New Zealand & APN New Zealand National Publishing
Readership Research: Needs Review, January 2007

Fairfax Media and APN New Zealand have jointly commissioned the services of Professor Peter Danaher and Barry Williamson to review the needs of key stakeholders for improved Print Readership Research.

Both Fairfax and APN believe a review is timely to ensure the quality of readership research matches the needs of a rapidly changing and increasingly dynamic media market.

The decision to conduct an independent review is to gain a clearer understanding of the information needs of our advertising partners in driving print measurement forward, rather than a reflection of any issues with the current print measurement service or currency provider, Nielsen Media Research. Both Nielsen Media Research and Roy Morgan are aware of the review and are happy to be involved in the process.

The intention of Fairfax and APN is to take a “clean slate approach” that allows us to fully understand the needs of key stakeholders as we set the future direction of Readership Research. It is imperative that we continue to deliver and build upon a credible, robust and timely survey, and to achieve this the methodology, structure and reporting systems must allow best practice to be combined with technology advances to ensure the long-term sustainability of the readership currency.

Peter’s experience at Auckland University and as the Readership Research Auditor, combined with Barry’s expertise in the media industry will bring a wealth of knowledge to the process. Research participants from a broad range of stakeholder groups will be invited to participate in in-depth interviews.

Fairfax and APN wish to make this a transparent process and invite participation by any interested publishers, advertisers, media and creative agencies.

The Newspaper Publishers Association, Magazine Publishers Association, CAANZ and Media Independents, and Nielsen Media Research will be provided with a copy of the full scoping document and their respective members will be offered the opportunity to submit questions for the review process and / or share results.

Interviews will begin in late January and it is envisaged the research will be concluded by the end of April 2007.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats NZ: Largest Drop In Terms Of Trade In A Decade As Dairy Export Prices Sour

Lower export prices for dairy, meat, and logs in the September 2020 quarter led to the biggest drop in terms of trade since June 2009, Stats NZ said today. Export prices fell in the September 2020 quarter, down 8.3 percent from its highest ever ... More>>


Stats NZ: Election Boosts October Job Numbers

Job numbers were boosted by general election staff in October 2020, along with rises in the manufacturing, retail, and hospitality industries, Stats NZ said today. Filled jobs rose by 27,667 to 2.2 million in October 2020 compared with September, after ... More>>

Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>


Media: Discovery, Inc. Completes Acquisition Of New Zealand’s Mediaworks TV Ltd

Auckland, New Zealand, December 1, 2020 - Discovery, Inc. (“Discovery”), the global leader in real-life entertainment, has completed its acquisition of New Zealand’s leading independent free-to-air commercial broadcaster, MediaWorks TV Ltd, now operating ... More>>

Department Of Conservation: Big Year Underway At Albatross Colony

Familiar faces are returning for the new season of Royal Cam, with a big breeding year underway for the toroa/northern royal albatross colony on Otago’s windswept Pukekura/Taiaroa Head. More than 120 albatrosses, a taonga species, have returned ... More>>

Real Estate: ASB Survey Reveals Majority Of Kiwis Expect House Prices To Keep Climbing


House price expectations are soaring as New Zealand’s housing market shifts up a gear. But stretched affordability is putting a dent in perceptions of whether it’s a good time to buy. While Kiwis reveal they do expect interest rates to fall further. ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>