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Kiwis promise to be fitter, thinner

Kiwis promise to be fitter, thinner and more balanced in 2007

- Nearly four in 10 consumers will be making a New Year’s resolution for 2007
- One in two with a New Year’s resolution plan on having a better
work and life balance for 2007
- Seven in ten of those with a New Year’s resolution plan on exercising more

Auckland, December 29, 2006: Nearly four in 10 (37%) Kiwi consumers are geared up and ready to head into 2007 with New Year’s resolutions aimed at improving their quality of life through more exercise, better work and life balance, dieting, spending more time with the family and taking up a new hobby, reveals the latest survey by leading marketing information company ACNielsen.

Released today, these and other findings were part of the twice-yearly global ACNielsen
Online Consumer Opinion Survey, the largest of its kind, which polled around 25,408 people in 46 countries and more than 500 New Zealand participants on their New Year’s resolutions plans for 2007.

Of those consumers who will be making a New Year’s resolution – the majority (71%) said they planned on exercising more – nine points higher than the global average of 62 percent and the seventh highest in the world.

Nearly one in two Kiwis with a New Year’s resolution are aiming to have a better work and life balance (49%), while 29 percent resolved to spend more time with family. A quarter (25%) intend to take up a new hobby and 23 percent plan on going on a diet (refer to Chart 1).

A smaller percentage of those consumers with New Year’s resolutions were determined to cut down or completely cut out the traditional naughtier vices of smoking (18%) and alcohol (8%).

“Judging by our survey findings, there is a strong connection between the top five most popular New Year’s resolutions among Kiwi consumers – ‘Exercise more, better work/life balance, spent more time with family, take up a new hobby and go on a diet’ – which are all designed to set us on a path to a better and healthier 2007”, commented Kylie Ross, Senior Manager, Communications, ACNielsen New Zealand.

About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.co.nz.

ENDS

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