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Westpac banks on AIM Proximity to drive marketing


Westpac banks on AIM Proximity to drive strategic direct marketing

AIM Proximity kick starts the New Year with major account win

Auckland, 30 January 2007 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency, has been awarded Westpac’s direct marketing account. AIM Proximity will be the key provider of direct marketing services, supported by its strategic partner Proximity iD, which specialises in data analytics and database management.

The account, to be handled by the Auckland office from 1 March 2007, is believed to be one of the biggest direct marketing contracts in the country.

Suzie Marsden, Head of Brand and Marketing at Westpac, comments on the new strategic partnership with AIM Proximity: “At Westpac we are passionate about helping our customers make the most of their lives. To do that, we need to understand them better and anticipate their needs. I am certain we have chosen well in selecting AIM Proximity as our strategic partner to help us achieve this. It is the impressive combination of their data analytics and innovative creative solutions which we believe will really help us engage our customers.”

Darryn Melrose, CEO of AIM Proximity, comments on the success: “This is a fantastic start to 2007 for us and a real coup for our new management team. We’re excited to be working with Westpac who share our passion for strategic insight, creativity and most importantly innovation.

“The fact that we’ve won one of the biggest direct marketing contracts in the country really shows our credibility and capacity to deliver in the financial services sector. The decision by Westpac demonstrates our ability to adapt in a dynamic market place and reinforces our status as the leading direct and interactive marketing agency in New Zealand.”

Jane Eagles, General Manager, AIM Proximity Auckland, adds: “We believe the depth and strength of our expertise in the financial services sector is second to none in Australasia. The timing of this win is great for us and will allow us to use that expertise and build on previous successes.”


AIM Proximity is New Zealand’s leading direct and interactive marketing agency. It has offices in both Wellington and Auckland and employs over 120 people. AIM Proximity works with many blue-chip clients from across New Zealand including NZ Post, Air New Zealand, Telecom, Shell, Toyota and Progressive Enterprises.

AIM Proximity is part of the Australasian based Clemenger Communications group of companies and is a member of the Proximity Worldwide network, the most highly awarded network of agencies.

For further information about AIM Proximity please visit

Proximity iD is a specialist in integrating technology and marketing. The company offers a variety of services to its blue-chip client list including expertise in information management, market research, database development, state-of-the-art data mining, customer segmentation, predictive modelling, data cleaning and data management services.

The proven leadership of Proximity iD is demonstrated in their award-winning performance both within New Zealand and internationally. Proximity iD provides technology and analytical marketing solutions to AIM Proximity, New Zealand’s largest direct and interactive marketing agency.

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