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Voting Starts in Best Bun Hunt

MEDIA RELEASE
30 January 2007


Voting Starts in Best Bun Hunt

More than 100 bakers around the country are perfecting their kneading techniques and adding the final touches to their hot cross bun recipes, as New Zealanders get ready to vote for their favourite Easter buns in the Champion Flour Easter Bun Bake-Off 2007.

Starting 1 February and running through to 16 March, hot cross bun fans can use their mobile phones to help decide which baker produces the nation’s tastiest Easter buns.

Goodman Fielder Commercial Business Manager, Paul Howley, said public text voting will determine five regional finalists selected from each of the six regions across New Zealand.

“For the first year since the competition began four years ago, the public will now be included in the judging process via a text voting system,” Paul said.

“Each bakery registered in the competition will display a four digit code in-store which customers simply text to 4554. Customers will only be able to vote once, therefore, they need to make sure that their vote counts.

“Each valid vote also enters the person who sent the text into a draw to win a $500 travel voucher.”

This year, regional leaderboards will also be displayed and regularly updated on the official website - www.championflour.co.nz. The leaderboards will show the top 15 bakeries in each region in alphabetical order.

He said once the 30 regional finalists have been determined, a judging panel will look at a range of criteria to select the regional and grand national winners.

“The criteria includes straight and over crosses, application of the bun glaze, crust colour, symmetry and batching of product, crumb softness, crumb texture, even dispersal of fruit, and a good aromatic flavour.

“Each bakery must also use three Champion products, one of which must be flour.”

Voting opens on 1 February 2007 and closes on 16 March 2007. The regional finalists and Grand National winner will be announced by 26 March 2007.

ENDS

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